thisopenspace is a real estate technology start-up that offers brands a space to showcase their offerings in unique concept stores that suit particular themes. As thisopenspace only charges brands between $250 and $10,000 per month depending on their size and the space they require, it functions as a more cost-effective alternative to permanent store buildings. In addition, the start-up supplies brands with merchandising, staffing, marketing, and a POS system that's powered by Shopify.
The first pop-up, called 'Sleepover,' is said to honor the "Ritual of Sleep," and features a total of 35 different brands that complement one another. Some of the notable brand names include Canadian mattress maker Endy, modern marijuana lifestyle brand Tokyo Smoke, and Indigenous-owned moccasin company Manitobah Mukluks. With so many products featured, consumers can access the Queen Street West pop-up until the end of December to seek new methods of recuperating and improving their general health as a result.