Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Laura McQuarrie — July 10, 2024 — Business
References: en.ohmycream & ww.fashionnetwork
Clean beauty concept store Oh My Cream! launched a six-month digital pop-up store on its website to showcase nine brands never before shown in its 30 shops and e-shop. Online, Oh My Cream! shoppers can now discover new favorites like pharmacist-developed CBD skincare from Quinque and Oryza Lab, known for its 100% natural rice-based skincare solutions.
"The market is full of nugget brands that we'd love to stock, but unfortunately our 50-square-metre shops can't be expanded," explains company founder and director Juliette Lévy, "Up until now, we've been following a logic of one brand in, one brand out. But we have no intention of discontinuing the brands that we have historically selected. That's why we've come up with a digital alternative."
With this digital pop-up, Oh My Cream! is enticing consumers to try something new with a goodie bag containing one product from each brand—three of which are full-sized.
"The market is full of nugget brands that we'd love to stock, but unfortunately our 50-square-metre shops can't be expanded," explains company founder and director Juliette Lévy, "Up until now, we've been following a logic of one brand in, one brand out. But we have no intention of discontinuing the brands that we have historically selected. That's why we've come up with a digital alternative."
With this digital pop-up, Oh My Cream! is enticing consumers to try something new with a goodie bag containing one product from each brand—three of which are full-sized.
Trend Themes
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Digital Pop-ups — Temporary online stores allow retailers to showcase niche products without physical space constraints.
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CBD Skincare — Innovative skincare products developed from CBD offer new therapeutic benefits for consumers.
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Natural Ingredient Skincare — Products based on 100% natural ingredients appeal to the growing market of eco-conscious consumers.
Industry Implications
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E-commerce — Virtual storefronts provide retailers the flexibility to offer a wider range of products than their physical locations can accommodate.
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Beauty and Personal Care — The integration of new skincare categories, like CBD and natural ingredients, drives consumer interest and market expansion.
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Health and Wellness — The rise of pharmacist-developed skincare indicates a growing intersection between health expertise and beauty products.
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