Aside from displaying an incredibly stylish and contemporary take on wild west fashion ensembles, streetwear label FACCIES is also giving the older generation the spotlight through its lookbook for the 2019 Fall/Winter season.
The collection itself is characterized by loose silhouettes that embrace an eclectic color palette — from the long tribally inspired printed cardigan and the cozy red hoodie to the mohair jackets and the loose-fitting ankle-length trousers. Moreover, FACCIES' wild west fashion ensembles make use of "old-world embroidery" with an emphasis on Cowboy stylistic preferences and "concho hardware," ultimately strengthening the artisanal brand. The overall collection is debuted as unisex and the lookbook depicts two models who show an inclusive diversity in age.
What's Driving This Trend
- Contemporary Wild West Fashion
- Disruptive innovation opportunity: Create modern clothing collections inspired by the wild west aesthetic with unique twists and contemporary silhouettes.
- Inclusive Age Representation in Fashion Lookbooks
- Disruptive innovation opportunity: Feature models from different age groups in fashion lookbooks to cater to a more diverse audience and challenge traditional beauty standards.
- Artisanal Embroidery and Concho Hardware
- Disruptive innovation opportunity: Combine traditional embroidery techniques and cowboy-inspired concho hardware to create unique and eye-catching designs for fashion accessories and garments.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate the wild west fashion aesthetic into mainstream fashion lines, appealing to consumers seeking unique and bold styles.
- Apparel Manufacturing
- Disruptive innovation opportunity: Develop innovative manufacturing techniques to efficiently produce garments with intricate artisanal embroidery and concho hardware.
- Advertising and Marketing
- Disruptive innovation opportunity: Create inclusive and diverse advertising campaigns that feature models from all age groups, challenging the traditional norms of beauty and age in the industry.
