Alcon -- a global leader in eye care, calls consumer attention to its multifocal contact lenses which are known by the name 'DAILIES TOTAL1.' The company markets its product via an awareness-raising campaign called 'Project Presbyopia.'
The condition is linked to the loss of elasticity of the eye's lens which directly impacts near-field vision. This occurs as one ages. For its campaign, Alcon runs a survey that revealed the word 'presbyopia' is a very inaccessible term as over 92% of patients do not know what it means and nearly all complain of presbyopia symptoms.
Aside from its multifocal contact lenses, Alcon will be sending materials over to consumers and ECPs throughout the month to bridge the awareness gap.
Language-Based Accessibility-Focused Campaigns
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