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Top 100 Marketing Trends in May

From Millennial-Centric CGI Mascots to International Candy Votes

— May 25, 2019 — Marketing
The May 2019 marketing concepts are exercised across multiple different mediums and platforms to reach a broad target audience based on each respective purpose. There are many that are technologically charged, pushing creative boundaries even further than before.

One of the standout marketing campaigns that embody this done by KFC -- its iconic Colonel Sanders returns as a digital influencer. The marketing idea breaches its fast food industry by tapping into the space of digital media and recognizing the common use of influencers in the fashion and entertainment territories. The influencer is a CGI model that approaches influencer culture in a playful manner whilst appealing to that audience as well. Another great marketing idea this month is by M&M's and its international flavors that nod to Mexico, Thailand, and England. The campaign invites consumers to vote for their favorite using online platforms to interact digitally with the brand.
8.2
Score
Popularity
Activity
Freshness
100
Complimentary Mother's Day Cards
Complimentary Mother's Day Cards
Artifact Uprising is Sharing Free Custom Photo Cards This Spring
<
99
Globally-Inspired Frozen Meals
Globally-Inspired Frozen Meals
The New Saffron Road Frozen Entrées are Traditionally Prepared
<
98
Hemp Oil-Infused Candies
Hemp Oil-Infused Candies
The Restorative Botanicals CBD-Infused Bolder Gummies are Tasty
<
97
Language-Based Accessibility-Focused Campaigns
Language-Based Accessibility-Focused Campaigns
Alcon Spotlights Its Multifocal Contact Lenses
<
96
Chorizo-Infused Chicken Pastries
Chorizo-Infused Chicken Pastries
Wall’s Pastry Chicken & Chorizo Thins are an Unexpected Addition
<
95
Homebody Food Sauces
Homebody Food Sauces
The Hellmann’s Big Night In Sauces Spices Up Nights at Home with Takeout
<
94
Pretzel Chain Shower Curtains
Pretzel Chain Shower Curtains
Auntie Ann's Released a Fun Shower Curtain for National Pretzel Day
<
93
Grasshopper Excretion Bourbons
Grasshopper Excretion Bourbons
The Lait de Romalea Bourbon is Part of the House of Tamworth Series
<
92
Springtime Fruit-Infused Cereals
Springtime Fruit-Infused Cereals
The Blueberry Cheerios is Made with Wholesome Ingredients
<
91
Confectionery-Infused Ice Creams
Confectionery-Infused Ice Creams
The New Bahlsen Ice Creams Come in Three Indulgent Options
<
90
Salty-Sweet Caramelized Bars
Salty-Sweet Caramelized Bars
HERSHEY'S GOLD Bar Mixes Flavors and Textures for the Ultimate Treat
<
89
Mainstream Vegan Burgers
Mainstream Vegan Burgers
The Garden Gourmet Incredible Burger Contains Soy and Wheat Protein
<
88
Subzero Spirit Contest Packaging
Subzero Spirit Contest Packaging
The Jägermeister Ice Cold Promotional Pack Requires Freezing
<
87
Blended Ketchup Ranch Sauces
Blended Ketchup Ranch Sauces
The Heinz Kranch Sauce is the Fourth Mashup Condiment from the Brand
<
86
Fantastical Burger Menus
Fantastical Burger Menus
Shake Shack's Secret Game of Thrones Menu Must Be Ordered in Valyrian
<
85
Branded Phone-Free Parties
Branded Phone-Free Parties
Desperados' Event Invited People to Trade Their Phone for Beer & Dance
<
84
Prepackaged Sour Juice Pouches
Prepackaged Sour Juice Pouches
The Kool-Aid Sour Jammers are the First-Ever Sour Drink for Kids
<
83
Celebratory Unicorn-Themed Baked Goods
Celebratory Unicorn-Themed Baked Goods
These Walmart Marketside Desserts Mark National Unicorn Day
<
82
Moon Landing-Honoring Lagers
Moon Landing-Honoring Lagers
The Budweiser Discovery Reserve American Red Lager is Limited-Edition
<
81
Two-Ingredient Cold Coffees
Two-Ingredient Cold Coffees
The New Far Side Cold Brew Coffees are Steeped for Over 18 Hours
<
80
Collagen Production-Boosting Supplements
Collagen Production-Boosting Supplements
The Sakara Life Source Super Powder is Protein-Packed
<
79
QSR-Sponsored eSports Competitions
QSR-Sponsored eSports Competitions
Chipotle, DreamHack & ESL Collaborate on the Challenger Series
<
78
Individually Portioned Chocolate Treats
Individually Portioned Chocolate Treats
The Aero Bliss Chocolates will Come in Two Variants
<
77
Convenience Retailer AR Quests
Convenience Retailer AR Quests
7-Eleven is Promoting Pokémon: Detective Pikachu with Experiences
<
76
Naturally Decadent Nut Butters
Naturally Decadent Nut Butters
The Pip & Nut Cherry Bakewell Almond Butter is Free of Palm Oil
<
75
Authentic Flavor Sauce Lines
Authentic Flavor Sauce Lines
The New Geeta’s Indian Sauces are Widely Applicable for Recipes
<
74
Lively Smartphone Launch Events
Lively Smartphone Launch Events
Huawei Canada's P30 Series Launch Event Took Place in Toronto
<
73
Prepackaged Non-Dairy Coffees
Prepackaged Non-Dairy Coffees
The Starbucks Bottled Frappuccino with Almond Milk Line is Tasty
<
72
Nitrogen-Infused Canned Cocktails
Nitrogen-Infused Canned Cocktails
The Funkin Nitro Cocktails Can be Easily Brought Anywhere
<
71
Flame-Grilled Glassware
Flame-Grilled Glassware
Burger King is Creating 1.5 Million Unique Drinking Glasses in France
<
70
Vitamin-Rich Zero-Sugar Juices
Vitamin-Rich Zero-Sugar Juices
Tampico ZERO Juices Come in Two Tangy Flavor Options
<
69
Single-Flavor Baby Foods
Single-Flavor Baby Foods
The Cow & Gate First Spoons Baby Foods are Made with Steam-Cooked Veggies
<
68
Derby-Celebrating Ice Creams
Derby-Celebrating Ice Creams
The Graeter's Brown Butter Bourbon Pecan Ice Cream is Indulgent
<
67
Experiential Media Pop-Ups
Experiential Media Pop-Ups
The YouTube House is an Experiential Destination in NYC
<
66
Recycled Plastic Condiment Packaging
Recycled Plastic Condiment Packaging
Hellmann's Packaging will be 100% Recycled by 2020
<
65
Savory Pre-Shelled Pistachio Snacks
Savory Pre-Shelled Pistachio Snacks
The Setton Farms Seasoned Pistachio Kernels are Flavorful
<
64
High-End Alcohol Alternative Refreshments
High-End Alcohol Alternative Refreshments
The New Shloer Spritzed and Pressed Drinks are Tasty
<
63
Mid-Week Occasion Beers
Mid-Week Occasion Beers
The Camden Town Brewery Week Nite Lager Has a 3% ABV
<
62
Monthly Supply Bathroom Rolls
Monthly Supply Bathroom Rolls
The Charmin Forever Roll Has a 12-Inch Diameter for an Ample Supply
<
61
Individual Serving Pickle Snacks
Individual Serving Pickle Snacks
The McClure's Lil’ Pickle Snack Packs are Non-GMO
<
60
Exotic Travel Retail Gins
Exotic Travel Retail Gins
The Eden Mill Passionfruit & Coconut Gin is a World Duty Free Exclusive
<
59
Donut-Scented Lip Balms
Donut-Scented Lip Balms
Dunkin' Launched Donut Lip Balms That Smell Like Munchkins
<
58
Cookie-Centric AR Games
Cookie-Centric AR Games
Oreo's Twist, Lick, Dunk Augmented Reality Game Encourages Play with Food
<
57
Concentration-Enhancing CBD Oils
Concentration-Enhancing CBD Oils
The MINERAL FOCUS Oil Helps with Alertness and Mood
<
56
Galaxy-Themed Cola Bottles
Galaxy-Themed Cola Bottles
Coca-Cola's New Galactic Bottles are a Nod to Star Wars
<
55
Internationally Flavored Candy Votes
Internationally Flavored Candy Votes
M&M's New Arrivals Ask Consumers to Vote for Their Favorite
<
54
Exclusive Streetwear Hotlines
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
<
53
Personalized Frozen Wines
Personalized Frozen Wines
Cupcake Vineyards is Sharing 'The Frozie' Featuring Selfies at Coachella
<
52
eCommerce Energy Drinks
eCommerce Energy Drinks
The Solimo Silver Energy Drink from Amazon Contains Just 10 Calories
<
51
Masculine Anti-Aging Cosmetics
Masculine Anti-Aging Cosmetics
Patrick's Skincare FS1 Face Scrub and FW1 Face Wash are 100% vegan
<
50
Anime Character-Themed Coffees
Anime Character-Themed Coffees
7-Eleven's Hi-Hat Mocha Celebrates the Release of Detective Pikachu
<
49
Street Party-Inspired Malt Beverages
Street Party-Inspired Malt Beverages
Smirnoff Ice's Limited-Edition Range Celebrates Latin America
<
48
Low-Calorie Seltzer Cocktails
Low-Calorie Seltzer Cocktails
The Pacer Low Proof Seltzers Contain an ABV of 2%
<
47
eSports-Inspired Gaming Apparel
eSports-Inspired Gaming Apparel
Her Universe Debuts Overwatch and World of Warcraft Collaborations
<
46
Failed Festival Pop-Ups
Failed Festival Pop-Ups
Replay Lincoln Park is Hosting a Fyre Festival Pop-Up Experience
<
45
90s Cartoon Soda Branding
90s Cartoon Soda Branding
The 7UP Free Packaging Includes the Iconic Fido Dido Character
<
44
Ambiguous Series Finale Posters
Ambiguous Series Finale Posters
Game of Thrones Teases Fans with a Visual of Snow-Covered Bodies
<
43
Artisan-Created Bouquets
Artisan-Created Bouquets
1-800-Flowers.com Made a Special Collection of Flowers for Mother's Day
<
42
Appreciative Jar Packaging
Appreciative Jar Packaging
Nutella Created Limited-Edition Jars for People Who Make Mornings Happy
<
41
Gummy Bear Face Masks
Gummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
<
40
Co-Branded eSports Fan Apparel
Co-Branded eSports Fan Apparel
OpTic Gaming and Champion Join Forces on an Exclusive eSports Line
<
39
Interactive Grocery Store Mirrors
Interactive Grocery Store Mirrors
Flow and MemoMi are Introducing AR Mirrors to Grocery Spaces
<
38
Satirical Social Media Newspapers
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
<
37
Fortified Meal Replacement Snacks
Fortified Meal Replacement Snacks
Soylent Squares are 100 Calories and Packed with Nutrients
<
36
Medicinal Herb Refreshments
Medicinal Herb Refreshments
No1 Rosemary Water Comes in Still or Sparkling Varieties
<
35
Reduced Plastic Snack Packaging
Reduced Plastic Snack Packaging
Kettle Brand Chips will Now be Packaged with 43% Less Plastic
<
34
Fruit Slice-Infused Snack Chips
Fruit Slice-Infused Snack Chips
The New Kettle Chips Range Includes Fruit and Veggie Slices
<
33
Nostalgic VHS Pop-Up Experiences
Nostalgic VHS Pop-Up Experiences
Marvel Studio's 'Stanley Video' is a Scavenger-Based Film Pop-Up
<
32
Guilt-Free Canned Cocktails
Guilt-Free Canned Cocktails
The New Cape Line Canned Sparkling Cocktails are Refreshing
<
31
Climate-Conscious Culture Magazines
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
<
30
QSR Cross-Stitch Patterns
QSR Cross-Stitch Patterns
KFC is Selling Limited-Edition Craft Patterns on Etsy
<
29
Biodegradable Beer Can Packaging
Biodegradable Beer Can Packaging
The New Recyclable Guinness Beer Packs will Roll Out in 2020
<
28
AR Makeup Discovery Apps
AR Makeup Discovery Apps
Guerlain's Virtual Try-On Visualizes Lipstick, Foundation & More
<
27
Artistically Packaged Preserves
Artistically Packaged Preserves
The New Duerr’s Jams and Marmalades are Vibrantly Branded
<
26
Superhero-Themed QSR Posters
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
<
25
Anti-Ageism Magazine Covers
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
<
24
Wearable Anti-Spoiler Buttons
Wearable Anti-Spoiler Buttons
This Set of Buttons Helps Fans Avoid Game of Thrones Spoilers
<
23
Entertaining Pop-Up eSports Bars
Entertaining Pop-Up eSports Bars
Drink Company Collaborates with Events DC on a Summer Initiative
<
22
Water-Branded Art Events
Water-Branded Art Events
The Caitlin Cronenberg HEAT Exhibit Was Sponsored by FIJI Water
<
21
Old Fashioned Vending Machines
Old Fashioned Vending Machines
Whyte & Mackay's Unique Vending Machine Attracts Younger Drinkers
<
20
Fruity Infused Spirit Drinks
Fruity Infused Spirit Drinks
Smirnoff Infusions Come in Two Artisan-Inspired Flavors
<
19
Reimagined Fantasy Show Artworks
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
<
18
Consent-Focused Condom Packaging
Consent-Focused Condom Packaging
Tulipán's Free Condoms Can Only Be Open by Two People
<
17
Esports-Centric Pop-Up Fan Events
Esports-Centric Pop-Up Fan Events
Mastercard Delivers a League of Legends Experience to Players
<
16
Elevated Smoking Accessories
Elevated Smoking Accessories
POUNDS' Branding and Packaging Avoids Common Cliches
<
15
Intricate Auto-Inspired Lamps
Intricate Auto-Inspired Lamps
Bernhard Dessecker's Design for Moooi is Incredibly Striking
<
14
On-the-Go Luxurious Makeup Pop-Ups
On-the-Go Luxurious Makeup Pop-Ups
Givenchy Engages Travellers Through an Immersive Activation
<
13
AI Chocolate Pairings
AI Chocolate Pairings
The Kit Kat Pairing Bar Matches Regional Flavors with Japanese Sake
<
12
Artisan-Inspired Ice Cream Cones
Artisan-Inspired Ice Cream Cones
The 'CookECones' and 'PretzLcones' are Indulgent
<
11
Design-Forward Cannabis Retailers
Design-Forward Cannabis Retailers
The Hunny Pot in Toronto is Upscale, Slick and Approachable
<
10
Fantastical Food Promotions
Fantastical Food Promotions
Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice
<
9
Overnight Museum Stays
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
<
8
Pop-Up Artist Collaborations
Pop-Up Artist Collaborations
Nike Commissions Greg Mike for Its Art of SNKRS Series in Atlanta
<
7
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
6
Breath-Based AR Experiences
Breath-Based AR Experiences
Yakult's Magic Mirror Activation Explores the Science of Breathing
<
5
Company Sustainability Commitments
Company Sustainability Commitments
McCormick Plans to Have 100% Recyclable Packaging by 2025
<
4
Fashionable E-Commerce Pop-Ups
Fashionable E-Commerce Pop-Ups
W Concept's URL to IRL Pop-Up Showcases Emerging Asian Designers
<
3
Streetwear-Inspired Rustic Cafes
Streetwear-Inspired Rustic Cafes
Sawada Coffee NYC Mixes Coffee Culture & Contemporary Streetwear
<
2
Bohemian Sicilian Fashion Campaigns
Bohemian Sicilian Fashion Campaigns
The Gucci Pre-Fall 2019 Campaign Focuses on Juxtaposition
<
1
Youthful Lifestyle Teas
Youthful Lifestyle Teas
OFFBLAK Targets Millennials and Gen Z with Its Modern Tea Brand
<