The new Bahlsen ice cream range has been developed by the brand in partnership with DMK Group to deliver consumers a different way to enjoy the classic tastes of their favorite desserts.
The ice cream range includes three varieties in total including Bahlsen Ohne Gleichen, Bahlsen Gleichen Strawberry-Yoghurt and Bahlsen Messino, which are each infused with textured confectionery ingredients.
DMK Ice Cream COO Marcus-Dominic Hauck spoke on the new ice creams saying, "We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction. Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets."
The Bahlsen ice cream line is positioned for a May 1 launch in Germany at food retailers before it's available at gas stations and eventually home delivery.