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Burger King is Creating 1.5 Million Unique Drinking Glasses in France

 - Apr 15, 2019
References: burgerking.fr & adweek
Outside of the burgers that it serves on a daily basis, Burger King has experimented with creating a range of flame-grilled goods for promotional purposes and in France, it is now creating over a million unique drinking glasses over the fire. For a limited time, Burger King will be giving out its "flame-grilled glasses" with Cheese and Bacon Whopper meals. Naturally, the drinking glasses are anything but perfectly shaped, as each one melts a little differently when exposed to intense heat.

Burger King France teamed up with tableware company ARC to create a total of 1,519,229 unique drinking glasses for this promotion, which are expected to become sought-after Burger King collectibles, as only a limited number of the unconventionally shaped glassware products will be available for a short time this year.