The increasing demand for sustainability from consumers is seeing brands take action to reduce their consumption in different ways, which is what's at work with Hellmann's packaging.
The brand has announced that all of its Mayonnaise and Mayonnaise Dressing containers made from plastic in the United States will be made from recycled plastic materials by 2020. The packaging will also feature the How2Recycle label to encourage consumers to properly dispose of the container after the product has been used up.
Senior Director, Dressings & Condiments, Unilever Benjamin Crook spoke about the new Hellmann's packaging saying, "Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions. At Hellmann's we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love."
What's Driving This Trend
- Sustainability in Packaging
- Creating packaging solutions made from recycled materials to reduce waste and lower environmental impact.
- Consumer Demand for Sustainability
- Responding to increasing consumer expectations for sustainable products and packaging.
- Product Labeling for Proper Disposal
- Incorporating clear labeling to guide consumers on how to recycle and dispose of packaging responsibly.
Who This Affects Most
- Food and Beverage
- Developing innovative packaging solutions made from recycled materials for food and beverage products.
- Consumer Goods
- Meeting the growing demand for sustainable packaging solutions in the consumer goods industry.
- Environmental Services
- Providing recycling and waste management services to support the proper disposal of packaging materials.
