The new Geeta’s Indian sauces have been introduced by the brand as a new lineup of authentic cooking products that will help to enhance the flavor of recipes with minimal effort. The sauces come in four flavor varieties including Madras Tomato & Chilli, Keralan Red Pepper & Mustard Mumbai Mango & Lime and Premium Mango, which are all priced at just £1.99 each. The sauces are perfectly suited to various cooked recipes, but can also be used as dressings and dips for even more versatility.
Director of Business Development at Geeta's Nitesh Shah spoke on the new products explaining that, "The Indian sauces category has been stagnant, slow moving and unimaginative for several years. We want to add sizzle to the category and inject some excitement through innovation and, in doing so, offer retailers a huge opportunity to bring Indian sauces back to life and drive category growth.”
The New Geeta’s Indian Sauces are Widely Applicable for Recipes
1. Authentic Cooking Products - Disruptive innovation opportunity: Develop new and innovative cooking products that enhance the flavor of recipes with minimal effort.
2. Versatile Dressings and Dips - Disruptive innovation opportunity: Create versatile dressings and dips that can be used in various recipes to add flavor and convenience.
3. Reviving Stagnant Categories - Disruptive innovation opportunity: Introduce new and exciting products to revive categories that have been stagnant and slow moving.
1. Food & Beverage - Disruptive innovation opportunity: Find opportunities to bring excitement and innovation to the food and beverage industry, particularly within the sauce category.
2. Retail - Disruptive innovation opportunity: Tap into the potential of Indian sauces as a category to drive growth and capture new customers in the retail industry.
3. Culinary - Disruptive innovation opportunity: Explore new ways to enhance flavors and offer convenience in the culinary industry, specifically through cooking products and sauces.