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Top 100 Branding Trends in June

From AR-Powered Story Labels to Playfully Inclusive Beauty Ads

— July 1, 2019 — Marketing
The June 2019 branding initiatives are a way to know how companies are staying ahead of the competition by aesthetics alone.

There really is no limit here. While some rely on cheerful, design-forward packaging, others utilize augmented reality, curatorial practices, and even Internet humor. One of the more immersive examples in the June 2019 branding round-up is IKEA's subway campaign. To promote its urban location in Paris, the furniture giant outfitted a metro station with more than 1,500 individual products. Another campaign that showed great audience engagement is the global Spotify ads that tap the framework of popular memes.

Companies also tap new technology to delight consumers with an interactive campaign. Jack Daniel's, for example, creates an immersive AR-powered label experience that is sure to set it apart from competitors.
7.2
Score
Popularity
Activity
Freshness
99
Collaboration Double Oak Whiskeys
Collaboration Double Oak Whiskeys
The Writers Tears Double Oak Whiskey Has a Rich Flavor Profile
<
98
Specialty Flavor Apple Butters
Specialty Flavor Apple Butters
The New Musselman’s Apple Butter Fusions Line Boasts Broad Flavors
<
97
Sparkling Millennial-Targeted Waters
Sparkling Millennial-Targeted Waters
The Senezhskaya Flavored Water is Packaged in Ball Slim Cans
<
96
IPA-Complementing Potato Chips
IPA-Complementing Potato Chips
The New Cape Cod Summer Potato Chips Pair with Sam Adams Beer
<
95
Coffee Brand Nail Polishes
Coffee Brand Nail Polishes
Dunkin' Teamed Up with Lauren B. Beauty on Some Vegan Nail Polishes
<
94
Limited-Edition Springtime Desserts
Limited-Edition Springtime Desserts
The Tastykake Spring Treats Includes Three Scrumptious Options
<
93
AR Pasta Sauce Labels
AR Pasta Sauce Labels
Francesco Rinaldi Introduces an Augmented Reality App for Shoppers
<
92
Plant-Based Frozen Dessert Bars
Plant-Based Frozen Dessert Bars
The Daiya Dessert Bars Come in Four Delicious, Dairy-Free Flavors
<
91
Garden-Themed Cocktail Syrups
Garden-Themed Cocktail Syrups
The Simply Syrups From the Italian Beverage Company are Easy to Use
<
90
Artisan-Style Heat-and-Eat Meals
Artisan-Style Heat-and-Eat Meals
The Bonduelle Harvest Bowls are Made with High-Quality Foods
<
89
Multi-Serve QSR Coffee Drinks
Multi-Serve QSR Coffee Drinks
The Prepackaged 40-Ounce McCafe Frappes Come in Caramel and Mocha
<
88
Booking Platform Travel Shows
Booking Platform Travel Shows
Airbnb's Original Content Hopes to Inspire Wanderlust
<
87
Super-Premium Italian Gins
Super-Premium Italian Gins
The New Villa Ascenti Gin is Made Using Local Ingredients
<
86
Textural Filled Chocolate Treats
Textural Filled Chocolate Treats
These New Thorntons Chocolates Come in Three Delicious Options
<
85
Pre-Planned Social Feed Apps
Pre-Planned Social Feed Apps
Preview Allows You to Manage, Design and Pre-Plan Instagram Posts
<
84
Full-Strength Flavored Gins
Full-Strength Flavored Gins
The Edinburgh Gin Rhubarb & Ginger Gin is Ready for Cocktail Recipes
<
83
Fruity Water Infusion Products
Fruity Water Infusion Products
Tetley Cold Infusions is Launching in Nine Flavor Varieties
<
82
Folded Pop-Up Vinyl Packaging
Folded Pop-Up Vinyl Packaging
The Decemberists: I'll Be Your Girl Package Features Bright Graphics
<
81
Gluten-Free Summery Rosé Ciders
Gluten-Free Summery Rosé Ciders
Strongbow's Beverage That is Perfect for Picnics & Get-Togethers
<
80
Vegan-Friendly Frozen Dessert Lines
Vegan-Friendly Frozen Dessert Lines
The New Hudsonville Ice Cream Dairy-Free Desserts are Tasty
<
79
Modernized Water Packaging
Modernized Water Packaging
The New Highland Spring Sparkling Spring Water Packaging is Fresh
<
78
Mysterious Sweepstakes Refreshments
Mysterious Sweepstakes Refreshments
The Sparkling Ice Mystery Flavor Drink is Limited-Edition
<
77
Summery Millennial-Targeted Wines
Summery Millennial-Targeted Wines
The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
<
76
Authentic Flavor Sauce Lines
Authentic Flavor Sauce Lines
The New Geeta’s Indian Sauces are Widely Applicable for Recipes
<
75
Indulgent Coffee-Infused Vodkas
Indulgent Coffee-Infused Vodkas
The Holy Grass Vodka from Dunnet Bay Distillers is Smooth
<
74
Vitamin-Rich Zero-Sugar Juices
Vitamin-Rich Zero-Sugar Juices
Tampico ZERO Juices Come in Two Tangy Flavor Options
<
73
Patriotic Summertime Kettle Corns
Patriotic Summertime Kettle Corns
The Angie’s Boomchickapop Berries and Cream Kettle Corn is Tasty
<
72
Fashion-Branded Film Releases
Fashion-Branded Film Releases
GANT's 'Flipping the Ladder' is About Changing Career Paths
<
71
Summertime Energy Drink Refreshments
Summertime Energy Drink Refreshments
The Lucozade Energy Watermelon & Strawberry Cooler is Tasty
<
70
Nutrition-Focused Snack Bars
Nutrition-Focused Snack Bars
The New Fulfil Chocolate Peanut Butter Bar is Tasty and Satisfying
<
69
Foodie-Focused Salad Kits
Foodie-Focused Salad Kits
The Dole Bountiful Kits are Packed with On-Trend Ingredients
<
68
Juice-Spiked Sparkling Waters
Juice-Spiked Sparkling Waters
The Volvic L’mon Drinks will be Available in Three Flavor Options
<
67
Mid-Week Occasion Beers
Mid-Week Occasion Beers
The Camden Town Brewery Week Nite Lager Has a 3% ABV
<
66
Ranch Dressing Pool Floats
Ranch Dressing Pool Floats
Hidden Valley Ranch Launched a Summer Collection with Pool Floats
<
65
Sparkling Lemonade Rum Cocktails
Sparkling Lemonade Rum Cocktails
The Malibu Fizzy Pink Lemonade Has Hints of Exotic Coconut
<
64
QR Code Packaging Experiences
QR Code Packaging Experiences
Polycrol Interacts with Its Consumers Through Digital Packaging
<
63
Ultra-Playful Online Education Platforms
Ultra-Playful Online Education Platforms
Futura Designs an Incredibly Whimsical Identity for Frami
<
62
Dark Roast CBD Coffees
Dark Roast CBD Coffees
The Kickback O.G Cali Daze Cold Brew CBD Coffee Offers a Mellow Boost
<
61
Soy-Based Vegan Jerky Snacks
Soy-Based Vegan Jerky Snacks
The Qwrkee Vegan Jerky is Packed with Both Protein and Fiber
<
60
Low-Calorie Whole Grain Treats
Low-Calorie Whole Grain Treats
The Graze Wow Bakes Contain Just 100 Calories Per Serving
<
59
THC-Infused Fruit Snacks
THC-Infused Fruit Snacks
Fruit Slabs are a Fun, Flavorful Option for Adult Consumers to Enjoy
<
58
Ice Cream Reward Programs
Ice Cream Reward Programs
Häagen-Dazs is Largely Focusing on Consumer Loyalty and Brand Identity
<
57
Healthy Classic Candy-Inspired Sweets
Healthy Classic Candy-Inspired Sweets
New SmartSweets Peach Rings Contain 28 Grams of Fiber
<
56
Directional Walk-Encouraging Ads
Directional Walk-Encouraging Ads
IKEA Launches an Eco-Friendly Urban Campaign in London
<
55
Texture-Amplifying Cheese Campaigns
Texture-Amplifying Cheese Campaigns
These Visuals Almost Reveal Castello's Premium Cheese Flavor
<
54
Free-From Canned Meat Packaging
Free-From Canned Meat Packaging
Keystone Meats will Use BPA-Free Cans for its Meat Products
<
53
Nostalgic Millennial-Targeted Cereals
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
<
52
Refreshing Hemp Water
Refreshing Hemp Water
Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract
<
51
Appreciative Jar Packaging
Appreciative Jar Packaging
Nutella Created Limited-Edition Jars for People Who Make Mornings Happy
<
50
Silly Summertime Candy Promotions
Silly Summertime Candy Promotions
The Maynards Bassetts 'Silly Fun' Promotion Offers 8,001 Prizes
<
49
Sparkling Rum-Based Cocktails
Sparkling Rum-Based Cocktails
The Malibu Strawberry Spritz is Perfect for Warm Weather Consumption
<
48
Fast Food Brand Hotels
Fast Food Brand Hotels
A Taco Bell Hotel and Resort is Coming to Palm Springs This Summer
<
47
Alcohol-Free Wine Collections
Alcohol-Free Wine Collections
This New Lindeman’s Wine Lineup Includes Three Nonalcoholic Options
<
46
Prize-Boasting Scannable Packaging
Prize-Boasting Scannable Packaging
Coca-Cola's 'Sip & Scan' Campaign Boasts Summer-Ready Awards
<
45
Sensorial Wine Labels
Sensorial Wine Labels
Avery Dennison Introduces New Wine Collections With Unique Labeling
<
44
Experiential AR Applications
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
<
43
Fashion Retailer Vodka Branding
Fashion Retailer Vodka Branding
The Grey Goose Riviera Bottle Design is Designed by Maison Labiche
<
42
Handheld Chilled Dairy Snacks
Handheld Chilled Dairy Snacks
The Yaar Nordic Quark Bars are Covered in a Sweet Coating
<
41
Fried Chicken Pool Floats
Fried Chicken Pool Floats
Cracker Barrel is Giving Away a Southern Fried Chicken Pool Float
<
40
Eco-Conscious Packaging Initiatives
Eco-Conscious Packaging Initiatives
Huhtamaki Launches a New Approach to Improve Recycling Habits
<
39
Wood-Made Coffee Capsules
Wood-Made Coffee Capsules
The New Lost Sheep Coffee Compostable Coffee Capsules are Eco-Friendly
<
38
Reusable Water Bottle Pop-Ups
Reusable Water Bottle Pop-Ups
Virgil Abloh and Evian Opened the Drip Drop Pop-up in NYC
<
37
Low-Calorie Canned Wine Cocktails
Low-Calorie Canned Wine Cocktails
The New O’jos Spritz Drinks from Concha y Toro are Balanced
<
36
Immersive Color-It-Yourself Installations
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
<
35
Pride-Themed Disney Collections
Pride-Themed Disney Collections
Disney's Rainbow Collection is Here Just in Time for Pride
<
34
Emoji-Branded Chocolate Bars
Emoji-Branded Chocolate Bars
The Hershey’s Milk Chocolate Emoji Bars Feature 25 Different Emojis
<
33
Reusable Food Product Packaging
Reusable Food Product Packaging
PepsiCo and Loop Have Launched a Reusable Product Packaging Pilot
<
32
Intentionally Clashing QSR Interiors
Intentionally Clashing QSR Interiors
Paola Navone Outfits Seven French McDonald's Locations
<
31
Tradition-Defying Whiskey Packaging
Tradition-Defying Whiskey Packaging
The Glenlivet Introduces Next-Gen Single Malt Scotch Whisky
<
30
Color-Based Personal Care Packaging
Color-Based Personal Care Packaging
Sweety & Co. Create a Slick & Modern Aesthetic for Nativa SPA
<
29
Social Media-Savvy Financial Pop-Ups
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
<
28
Disorienting Awareness Campaigns
Disorienting Awareness Campaigns
Ambev Brewery Tweaks Beer Names to Highlight Effects of Drinking
<
27
Ultra-Playful Illustrated Branding
Ultra-Playful Illustrated Branding
Castro Burger's Adorable Identity is Created by Thunder Rockets
<
26
Mesmerizing Time-Lapse Photo Campaigns
Mesmerizing Time-Lapse Photo Campaigns
McDonald's Uruguay Advertises Its Hours in a Creative Way
<
25
Inclusive Campaign Partnerships
Inclusive Campaign Partnerships
The Better Skin Co. & Beverly Johnson Launch 'For All Real People'
<
24
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Model with a Unibrow
<
23
Online-Friendly Luxury Rebrands
Online-Friendly Luxury Rebrands
Luxury Bed Specialist Savoir Gets a Brand Refresh by Without
<
22
Color-Accented Fashionable Sportswear
Color-Accented Fashionable Sportswear
The White Mountaineering x adidas TERREX Collection is Slick
<
21
Playlist-Paired Yogurt Packaging
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
<
20
Authentically Organic Snacks
Authentically Organic Snacks
Commons Relies on Organic Shapes and Colors to Establish Itself
<
19
Pharmaceutical Cannabis Product Packaging
Pharmaceutical Cannabis Product Packaging
Sensi Products is Rolling Out New Sensi Chew Packaging
<
18
Eco-Friendly Beer Packaging
Eco-Friendly Beer Packaging
ShinDigger Brewing will Now Use Cepac Sustainable Packaging Solutions
<
17
Interactive Alcohol-Free Wine Packaging
Interactive Alcohol-Free Wine Packaging
Clouds of North's Box Requires No Need to Disassemble
<
16
Maximalist Whimsical Pop-Up Shops
Maximalist Whimsical Pop-Up Shops
'Mrs and Mr Bateman' Mixes Fashion, Interior Design and Art
<
15
Vibrant Sandwich Shop Branding
Vibrant Sandwich Shop Branding
Torta Bendita Receives an Identity Revamp from Firmalt Agency
<
14
Accessible Plant-Based Food Packaging
Accessible Plant-Based Food Packaging
Johnson Banks Designs a Contemporary Aesthetic for 'This'
<
13
Creative Subway Station Campaigns
Creative Subway Station Campaigns
IKEA Takes Billboards in the Subway to a Whole New Level
<
12
Creativity-Centric Hotel Rebrand Projects
Creativity-Centric Hotel Rebrand Projects
Qbic Boasts an Art-Forward Identity Through Ragged Edge
<
11
American Sign Language Logos
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
<
10
Digitally Savvy See-Through Logos
Digitally Savvy See-Through Logos
The New IKEA Logo is a Way for the Brand to Connect with People
<
9
Stunningly Colorful Pre-Roll Packaging
Stunningly Colorful Pre-Roll Packaging
Island Premiums are Made with Custom Biodegradable Filters
<
8
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
7
AR-Powered Story Labels
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
<
6
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
5
Fast Food-Inspired Beehives
Fast Food-Inspired Beehives
McDonald's Sweden Creates the World's Smallest McDonald's
<
4
Modernized Gum Packaging
Modernized Gum Packaging
B&B Studio Playfully Revamps the Aesthetic of Peppersmith
<
3
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
<
2
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
1
Meme-Inspired Music Ads
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
<