The Sparkling Ice Mystery Flavor has been announced by the brand as a new limited-edition refreshment as part of its latest sweepstakes entitled 'What the Flavor.' The contest works by having consumers purchase a bottle of the sparkling water drink and try to guess what flavor profile it has. Inspired by a tropical destination, the drink flavor is reported to have zero calories, zero sugar and is even infused with added vitamins and antioxidants to make it a beneficial refreshment option.
Consumers who pick up a bottle of the Sparkling Ice Mystery Flavor sparkling water drink and enter the sweepstakes will have the chance to win a Holland America Line Caribbean cruise for two. This comes in addition to 500 other prizes that are up for grabs.