What is the trend of winter sparkling seltzers?

Brands are helping hard seltzers make a transition to winter by offering new flavors in limited-time variety packs.

What is the trend of low-sugar, low-calorie seltzers?

Brands like Sparkling Ice Spiked are offering seltzers with no sugar and low calories for health-conscious consumers.

What is the trend of qr code sweepstakes?

Brands like Sparkling Ice Spiked are using QR code sweepstakes as a marketing tool to engage customers and promote their products.

What are the implications for the alcoholic beverage industry industry?

Brands in the alcoholic beverage industry can innovate by adding new flavors to their products and introducing limited-time variety packs to target seasonal demand.

What are the implications for the health and wellness industry industry?

The health and wellness industry can take advantage of the trend towards low-sugar, low-calorie drinks by promoting such products to health-conscious consumers.

What are the implications for the marketing industry industry?

The marketing industry can innovate by incorporating QR code sweepstakes as a digital marketing tool in promoting brands or products.

Wintry Sparkling Seltzers : sparkling seltzers

Wintry Sparkling Seltzers

Festive Cocktail-Inspired Seltzers Image 1

Sparkling Cinnamon Spice Beverages Image 1

Sparkling Ice Spiked's Pack Shares Flavors Like Raspberry Truffle

Laura McQuarrie — November 13, 2021 — Lifestyle

References: cspdailynews

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Sparkling Ice Spiked's newest sparkling seltzers can be found in limited-time variety packs for the winter. Although hard seltzers are thought of as a summery refreshment, brands are helping this popular style of beverage make the transition to a new season with a twist of flavor.

The Sparkling Ice Spiked Winter Warmer Variety 12-Pack contains four new flavors: Cranberry Orange, Apple Cider, Raspberry Truffle and Grapefruit Juniper. These drinks boast no sugar and they get a hint of sweetness from stevia leaf instead.

At 80 calories per can, the drinks share a sweet way to indulge in a taste of the season. The brand is also introducing Holiday Hero sweepstakes, where consumers ages 21 and up can scan a QR code for their chance to win great prizes.

Trend Themes

Winter Sparkling Seltzers — Brands are helping hard seltzers make a transition to winter by offering new flavors in limited-time variety packs.
Low-sugar, Low-calorie Seltzers — Brands like Sparkling Ice Spiked are offering seltzers with no sugar and low calories for health-conscious consumers.
QR Code Sweepstakes — Brands like Sparkling Ice Spiked are using QR code sweepstakes as a marketing tool to engage customers and promote their products.

Industry Implications

Alcoholic Beverage Industry — Brands in the alcoholic beverage industry can innovate by adding new flavors to their products and introducing limited-time variety packs to target seasonal demand.
Health and Wellness Industry — The health and wellness industry can take advantage of the trend towards low-sugar, low-calorie drinks by promoting such products to health-conscious consumers.
Marketing Industry — The marketing industry can innovate by incorporating QR code sweepstakes as a digital marketing tool in promoting brands or products.

2.5

Score

Popularity

Activity

Freshness