Sparkling Ice Spiked's newest sparkling seltzers can be found in limited-time variety packs for the winter. Although hard seltzers are thought of as a summery refreshment, brands are helping this popular style of beverage make the transition to a new season with a twist of flavor.
The Sparkling Ice Spiked Winter Warmer Variety 12-Pack contains four new flavors: Cranberry Orange, Apple Cider, Raspberry Truffle and Grapefruit Juniper. These drinks boast no sugar and they get a hint of sweetness from stevia leaf instead.
At 80 calories per can, the drinks share a sweet way to indulge in a taste of the season. The brand is also introducing Holiday Hero sweepstakes, where consumers ages 21 and up can scan a QR code for their chance to win great prizes.
Why This Trend Is Growing
- Winter Sparkling Seltzers
- Brands are helping hard seltzers make a transition to winter by offering new flavors in limited-time variety packs.
- Low-sugar, Low-calorie Seltzers
- Brands like Sparkling Ice Spiked are offering seltzers with no sugar and low calories for health-conscious consumers.
- QR Code Sweepstakes
- Brands like Sparkling Ice Spiked are using QR code sweepstakes as a marketing tool to engage customers and promote their products.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Brands in the alcoholic beverage industry can innovate by adding new flavors to their products and introducing limited-time variety packs to target seasonal demand.
- Health and Wellness Industry
- The health and wellness industry can take advantage of the trend towards low-sugar, low-calorie drinks by promoting such products to health-conscious consumers.
- Marketing Industry
- The marketing industry can innovate by incorporating QR code sweepstakes as a digital marketing tool in promoting brands or products.
