Sparkling Ice, a brand known for its best-selling flavored sparkling water, has partnered with Tipsy Scoop for the duo’s new creation: the ‘Cranberry Frost Vodka Sorbet.’ The new limited edition holiday flavor is crafted with ingredients in the brand’s ‘Sparkling Ice Cranberry Frost,’ and contains lemon juice and vodka. The flavor will be sold primarily at Tipsy Scoop locations in New York City, Brooklyn, and Long Beach, but it will also appear on the brand’s website for nationwide distribution.
The dessert will be sold in icy winter-themed packaging to complement its flavors of holiday cranberry and vodka perfectly. One scoop of the delicious sorbet costs $6.53, a double scoop is $9.53, and for bulk, a pint is $14.
Image Credit: Tipsy Scoop
What's Driving This Trend
- Alcoholic Sorbets
- There is an opportunity for more companies to partner with alcoholic drinks brands to create sorbets and ice creams with innovative alcohol flavors, for example, a Tequila Sunrise sorbet.
- Limited Edition Flavors
- Companies can create limited edition flavors for seasonal occasions to capture the customer's attention and build brand loyalty.
- Collaboration Marketing
- Collaboration marketing offers an opportunity to reach new customers and gain exposure from the partner's audience and is a powerful way to reinforce brand awareness and drive sales.
Who This Affects Most
- Food and Beverage Industry
- The food and beverage industry can innovate by partnering with alcoholic drinks brands to create alcoholic sorbets and other desserts with unique flavors.
- Hospitality Industry
- The hospitality industry can use the limited edition flavors to attract customers and promote their product through social media and publicity events.
- Marketing and Advertising Industry
- The marketing and advertising industry can leverage collaboration marketing to create campaigns that generate excitement, demonstrate authenticity, and appeal to the audience's interests and preferences.
