McDonald's Uruguay partners up with advertising agency Cámara\TBWA for a creatively driven time-lapse photo campaign.
The subjects of the photographs are McDonald's restaurants in an urbanized area, against the backdrop of a beach and in a mountainous landscape. Beside the building, the familiar McDonald's sign towers above the structure, with the words '24 Hours' subtly accented. The entire campaign is intended to reference the fast food chain's convenient hours of operation and the time-lapse photo approach is an intuitive, interesting and creative way to showcase that.
The images prove to be mesmerizing, enticing viewers with artistic touches. This practice of facilitating striking visuals and inserting brand entities within them is an easy way to capture consumer attention and direct it to a specific feature of the business.