Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Mid-Week Occasion Beers

The Camden Town Brewery Week Nite Lager Has a 3% ABV

— May 2, 2019 — Lifestyle
Drinking spirits, wines or traditional beers during the week can sometimes result in a hangover the next day, which is something that the Camden Town Brewery Week Nite lager aims to help consumers avoid.

Described by the brewery as an "any day lager," the beer is dry-hopped and features a 3% ABV that is slightly lower than what consumers can expect from other mainstream alternatives. The beer is targeted at mid-week occasions like dinner with friends or family and is perfect for enjoying in place of traditional lagers thanks to its aforementioned lower ABV.

The Camden Town Brewery Week Nite lager was explained by Founder Jasper Cuppaidge who said, "Week Nite is alive – a great tasting beer in the lower-ABV category without compromising on great taste, so we’ve added this awesome new lager to our core beer range that can be enjoyed any day of the week. There’s so many small wins, big wins, things to celebrate and times to look forward to throughout the week, so why wait until the weekend? It’s everything I love from a great lager – crisp, hoppy and refreshing, but even with lower-ABV it’s still full of flavor."