Consumers who are passionate about healthy, well-balanced living are being targeted with a range of light and refreshing low-alcohol products that are also low in calories—but some alcohol brands are setting themselves apart with high-ABV offerings. Just this year, Pabst Blue Ribbon diversified its portfolio with not just PBR Non-Alcoholic but also PBR Extra with an ABV of 6.5% ABV but also Stronger Seltzer with 8% ABV, which is slightly higher than most options on the market. While the average hard seltzer comes in at somewhere between 4-6% ABV, Four Loko unveiled what it calls the "hardest seltzer in the universe" at 14% ABV.
A variety of other products are also being introduced with slightly higher than usual alcohol content.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 48%
Freshness 9%
