Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Pabst Blue Ribbon Beer is Now Available in PBR Non-Alcoholic & PBR Extra
Last year, Pabst Blue Ribbon debuted a low-calorie lager called PBR Easy and it is now following up this release with two all-new Pabst Blue Ribbon beer products that sit on opposite ends of the spectrum when it comes to alcohol content. The two new lagers include PBR Non-Alcoholic and PBR Extra, which takes the form of a beer that comes in at 6.5% ABV, which is slightly more than regular PBR at 4.7% ABV.
While PBR Non-Alcoholic is being introduced as an easy drinking option for the daytime, PBR Extra offers a strong yet light and crisp option for those who are looking for an alternative to heavy drinking beers. With many consumers seeking out no- or low-alcohol products, as well as higher ABV options for certain occasions, these new products help to suit a range of needs.
While PBR Non-Alcoholic is being introduced as an easy drinking option for the daytime, PBR Extra offers a strong yet light and crisp option for those who are looking for an alternative to heavy drinking beers. With many consumers seeking out no- or low-alcohol products, as well as higher ABV options for certain occasions, these new products help to suit a range of needs.
