Russian Standard Vodka is Now Sharing Ready-to-Drink Moscow Mules
Laura McQuarrie — February 28, 2019 — Lifestyle
References: russianstandardvodka & prnewswire
Russian Standard Vodka is now offerings its vodka-based ready-to-drink Moscow Mule by the can, which are appropriately shiny and copper-colored as a reference to the metal mugs that are traditionally used to serve the classic cocktail.
The 12-ounce can contains an 8% ABV version of the ready-to-drink cocktail, making it easy for consumers to enjoy the alcoholic drink without any mixing, pouring or giving one's order to a bartender. Currently, the Russian Standard Moscow Mule is sold in packs of four but it will soon be possible for consumers to buy individual cans.
According to Kellyann MacLean, Director of Marketing for Roust USA, "Consumers are looking for convenience, higher ABV, and the use of natural flavors—all of which our product offers."
The 12-ounce can contains an 8% ABV version of the ready-to-drink cocktail, making it easy for consumers to enjoy the alcoholic drink without any mixing, pouring or giving one's order to a bartender. Currently, the Russian Standard Moscow Mule is sold in packs of four but it will soon be possible for consumers to buy individual cans.
According to Kellyann MacLean, Director of Marketing for Roust USA, "Consumers are looking for convenience, higher ABV, and the use of natural flavors—all of which our product offers."
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails in cans or bottles presents an opportunity for brands to offer convenient and innovative ways for consumers to enjoy their traditional cocktails.
2. Higher ABV Beverages - Consumers are looking for higher ABV options in their alcoholic beverages, creating an opportunity for brands to create ready-to-drink cocktails and canned drinks with higher percentages of alcohol.
3. Convenient Packaging - Brands can innovate by using more convenient packaging like cans or bottles for traditional cocktails which allows convenient on-the-go consumption for consumers.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the growing trend of ready-to-drink cocktails and canned beverages by launching their own lines of innovative canned beverages with unique flavors and eye-catching designs.
2. Packaging - Companies in the packaging industry can develop more convenient packaging options for the alcohol industry such as resealable cans with straws or bottles with easy open caps to allow for easy consumption of cocktails on-the-go.
3. Retail - Retailers can leverage the trend of ready-to-drink cocktails and canned beverages by stocking a variety of unique flavors and packaging options to cater to the growing demand for convenient and innovative alcoholic beverages for parties and events.
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