Russian Standard Vodka is Now Sharing Ready-to-Drink Moscow Mules

 - Feb 28, 2019
References: russianstandardvodka & prnewswire
Russian Standard Vodka is now offerings its vodka-based ready-to-drink Moscow Mule by the can, which are appropriately shiny and copper-colored as a reference to the metal mugs that are traditionally used to serve the classic cocktail.

The 12-ounce can contains an 8% ABV version of the ready-to-drink cocktail, making it easy for consumers to enjoy the alcoholic drink without any mixing, pouring or giving one's order to a bartender. Currently, the Russian Standard Moscow Mule is sold in packs of four but it will soon be possible for consumers to buy individual cans.

According to Kellyann MacLean, Director of Marketing for Roust USA, "Consumers are looking for convenience, higher ABV, and the use of natural flavors—all of which our product offers."