Mixed-Up Mules is Reinventing the Classic Moscow Mule with a Twist
Laura McQuarrie — July 28, 2022 — Lifestyle
References: mixedupmule & bevnet
Mixed-Up Mules is a new range of craft premium canned cocktails from Little Toad Creek Distillery that reintroduces the classic Moscow Mule with a twist. Alongside the Classic Mule, there are other fresh and inspiring varieties to discover, including the mashed-up Mojito Mule, the well-balanced Watermelon Jalapeno Mule and the Gin & Grapefruit Mule.
While the Classic Mule is made with a base of vodka, other varieties in the range experiment with other spirit bases like rum and gin, plus agave nectar for a hint of sweetness. With no artificial colors, flavors or preservatives, these cocktails make it easy to crack into bar-quality cocktails on-demand.
Each of these canned cocktails is packaged in a can with copper elements that references the way this classic cocktail is traditionally served.
While the Classic Mule is made with a base of vodka, other varieties in the range experiment with other spirit bases like rum and gin, plus agave nectar for a hint of sweetness. With no artificial colors, flavors or preservatives, these cocktails make it easy to crack into bar-quality cocktails on-demand.
Each of these canned cocktails is packaged in a can with copper elements that references the way this classic cocktail is traditionally served.
Trend Themes
1. Craft Canned Cocktails - The rise of craft canned cocktails presents opportunities for innovation in beverage packaging and the use of non-traditional ingredients in cocktail recipes.
2. Variations on Classic Cocktails - Consumers are seeking new and exciting variations on classic cocktails, creating opportunities for experimentation with different spirit bases, flavoring agents, and presentation styles.
3. Convenient On-demand Cocktails - The popularity of canned cocktails and other ready-to-drink beverages highlights the demand for convenient, bar-quality cocktails that can be enjoyed at home or on the go.
Industry Implications
1. Beverage Packaging - Companies can explore innovative approaches to beverage packaging, such as eco-friendly materials and unique designs that reference the classic way cocktails are served in bars.
2. Alcoholic Beverage Manufacturing - Manufacturers can experiment with non-traditional ingredients and flavor combinations to create new twists on classic cocktails, catering to consumers' growing interest in unique and novel experiences.
3. Hospitality and Entertainment - Bars and restaurants can leverage the trend of convenient, on-demand cocktails by offering canned cocktails as a portable and easy-to-serve option for patrons looking to enjoy premium cocktails outside of the traditional bar setting.
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