'Desperados Dos' is the name of a new launch from Heineken that introduces double tequila-flavored beer that is targeted at young adult drinkers. As Heineken's David Lette remarks: "Drinking habits among the Desperados target audience are evolving, with many now looking for more sophisticated options as they make the transition from early evening into the night."
The tequila-flavored beer boasts the flavors of both light and dark tequila, plus a lower carbonation and a higher ABV (7%) in comparison to other releases from the brand. Because of this, the products are being sold in smaller 250mL sizes.
Recently, many hybrid alcohol products have emerged in this category, including blends of tequila and vodka, as well as beer inspired by whiskey or classic cocktails.
Why This Trend Is Growing
- Tequila-flavored Beer
- Tequila infusion in beer offers a unique product for beer enthusiasts.
- Hybrid Alcohol Products
- Combining distinct alcohols to create new and inventive drinks is a trend to watch.
- Sophisticated Drinking Habits
- Drinkers are shifting towards more refined and mature drinking experiences.
Industries Being Reshaped
- Alcohol and Beverage Industry
- Industry players can explore opportunities in merging popular alcohols and creating unique tasting experiences.
- Hospitality Industry
- Bars and restaurants can incorporate these unique flavored beers in their menus to offer an interesting drinking experience to customers.
- Packaging Industry
- Crafting creative packaging solutions to sell smaller but stronger beer bottles can be an area of opportunity for the packaging industry.
