Dos Equis is expanding its product portfolio with a flavored non-alcoholic beverage, a Michelada, and a tequila-based canned cocktail. Perfect for summer celebrations, these beverages make it easy to enjoy bar and restaurant favorites at home or on the go.
Dos Equis Lime & Salt ZERO caters to the growing interest in non-alcoholic beverages, with each 12 oz can containing less than 0.5% ABV and 73 calories. Dos Equis Michelada offers the authentic taste of the classic Mexican drink in a convenient single serve 24 oz can. Dos Equis Mango Margarita, a ready-to-drink margarita, blends Blanco Tequila with mango juice for a craft cocktail experience in a 12 oz can with 10% ABV.
These new products reflect Dos Equis' commitment to delivering innovative and convenient products inspired by consumer trends, such as the popularity of tequila, margaritas, ready-to-drink options, and the sober-curious lifestyle.
What's Driving This Trend
- Non-alcoholic Beverages
- As the interest in non-alcoholic beverages grows, there is an opportunity for companies to innovate and introduce new flavors to cater to this market.
- Ready-to-drink Cocktails
- The demand for ready-to-drink cocktails is rising, creating an opportunity for companies to introduce unique flavor combinations and packaging solutions.
- Sober-curious Lifestyle
- With the growing trend of sober-curious lifestyle, there is an opportunity for companies to introduce creative non-alcoholic options and a unique drinking experience.
Who This Affects Most
- Beverage Industry
- The beverage industry can incorporate innovative flavor and packaging solutions to meet the rising demand for ready-to-drink cocktails and non-alcoholic beverages.
- Hospitality Industry
- As the demand for innovative cocktail options rises, the hospitality industry can capitalize on this trend by offering unique and creative cocktail menus and experiences.
- Alcohol Industry
- The alcohol industry can tap into the sober-curious market by offering creative non-alcoholic options that are appealing and provide a unique drinking experience.
