Tecate is launching a new brew by the name of Tecate Titanium that promises a refreshing drinking experience despite being a high-ABV Beer. The new beer is packaged in 24-ounce cans that contain 7.5% ABV and will be sold in convenience stores.
With its competitively priced Tecate Titanium, Tecate will be expressly targeting underserved Hispanic convenience store shoppers. As Belen Pamukoff, Tecate Brand Director, notes: "We see a gap in the market where most of the high ABV options are non-beers, inferior beers, or hoppy craft beers. Titanium is bold, but it’s also highly refreshing.”
Although many consumers are discovering an interest in low- and no-alcohol products, there is also a growing demand for the exact opposite with high-ABV products.