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High-ABV Seltzers

The "Hardest Seltzer in the Universe" by Four Loko Boasts 14% ABV

— August 15, 2019 — Lifestyle
While spiked seltzers are moderately alcoholic, Four Loko is introducing what it calls the "hardest seltzer in the universe" with 14% ABV—which means that it's about three times more alcoholic than some of the most popular hard seltzer products currently on the market. It's been a few summers since cans of spiked sparkling water started catching the attention of consumers and now the sales of hard seltzer products are only continuing to skyrocket. With this new product, Four Loko can officially claim to have the seltzer with the highest alcohol by volume and will distinctly set itself apart in an increasingly crowded market.

According to the labels on its tall can, the Four Loko Seltzer shares a sour taste with a hint of blue raspberry.
Trend Themes
1. High-abv Seltzers - Brands can explore creating high-ABV seltzer beverages with unique flavors to stand out in the saturated market of hard seltzers.
2. Alcohol Infused Beverages - Brands can tap into the trend of alcohol-infused beverages, targeting consumers looking for unique and potent drinking options
3. Premium Seltzer Market - A new category of premium seltzers with high ABV can emerge targeting heavy drinkers who seek an intense buzz with a refreshing taste.
Industry Implications
1. Beverage Industry - The beverage industry can leverage high-ABV seltzers as a disruption in the market and provide consumers with a refreshing and potent drinking experience.
2. Alcohol Industry - The alcohol industry can incorporate high-ABV seltzers to offer diverse and unique options to consumers in the growing market of alcoholic beverages.
3. Cannabis Industry - The cannabis industry can learn from the trend of high-alcohol infused beverages to develop new products that cater to consumers looking for a potent high.
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