From Plastic-Free Beer Packaging to Divergent Beer Branding
Jana Pijak — April 17, 2020 — Marketing
These beer branding innovations range from plastic-free beer packaging to divergent beer branding.
Standouts include Carlsberg's recent eco initiative and Uncommon Goods' collapsible six-pack caddy by woodworker Nate Betteker. While Carlsberg is dedicated to creating 100% bio-based and recyclable packaging made form sustainable wood fibers, Uncommon Goods' artisan beer carrier replaces paper packaging, is handcrafted in Oregon and aims to reduce one's overall carbon footprint.
Going beyond sustainability, other beer branding innovations to note include Eighty-Eight Brewing Company's vibrant and vintage beer labels that are designed by creative agency Bamff Studio. Additionally, North Dakota-based Fargo Brewing Company recently raised awareness for dog adoption efforts with cans that featured pets cared for by 4 Luv of Dog Rescue animal shelter. Proceeds from six-packs sold by the brewery were also donated to fund the shelter and its animal care efforts.
Standouts include Carlsberg's recent eco initiative and Uncommon Goods' collapsible six-pack caddy by woodworker Nate Betteker. While Carlsberg is dedicated to creating 100% bio-based and recyclable packaging made form sustainable wood fibers, Uncommon Goods' artisan beer carrier replaces paper packaging, is handcrafted in Oregon and aims to reduce one's overall carbon footprint.
Going beyond sustainability, other beer branding innovations to note include Eighty-Eight Brewing Company's vibrant and vintage beer labels that are designed by creative agency Bamff Studio. Additionally, North Dakota-based Fargo Brewing Company recently raised awareness for dog adoption efforts with cans that featured pets cared for by 4 Luv of Dog Rescue animal shelter. Proceeds from six-packs sold by the brewery were also donated to fund the shelter and its animal care efforts.
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