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20 Beer Branding Innovations

From Plastic-Free Beer Packaging to Divergent Beer Branding

— March 23, 2020 — Marketing
These beer branding innovations range from plastic-free beer packaging to divergent beer branding.

Standouts include Carlsberg's recent eco initiative and Uncommon Goods' collapsible six-pack caddy by woodworker Nate Betteker. While Carlsberg is dedicated to creating 100% bio-based and recyclable packaging made form sustainable wood fibers, Uncommon Goods' artisan beer carrier replaces paper packaging, is handcrafted in Oregon and aims to reduce one's overall carbon footprint.

Going beyond sustainability, other beer branding innovations to note include Eighty-Eight Brewing Company's vibrant and vintage beer labels that are designed by creative agency Bamff Studio. Additionally, North Dakota-based Fargo Brewing Company recently raised awareness for dog adoption efforts with cans that featured pets cared for by 4 Luv of Dog Rescue animal shelter. Proceeds from six-packs sold by the brewery were also donated to fund the shelter and its animal care efforts.
9.6
Score
Popularity
Activity
Freshness
22
Beer-Correlated Streetwear Designs
Beer-Correlated Streetwear Designs
Jeff Staple Joins Miller Genuine Draft to Launch MGD Design Lab
<
21
Alcohol-Free Scottish Beers
Alcohol-Free Scottish Beers
The Jump Ship Brewing Yardarm Beer Has a Crisp, Refreshing Profile
<
20
Iconic Film-Inspired Beers
Iconic Film-Inspired Beers
The Pulped Fiction Blood Orange Berliner Weisse is Bold and Juicy
<
19
Whimsical Chocolate Stout Beers
Whimsical Chocolate Stout Beers
Karbach Brewing Co.'s Product Borrows Roald Dahl's Aesthetics
<
18
Fruit-Forward Sour Ales
Fruit-Forward Sour Ales
The To Ol 1 Ton of Blueberries Beer is Packed with Flavor
<
17
Vibrantly Rebranded Craft Beers
Vibrantly Rebranded Craft Beers
Fourpure Brewing Co. Has Introduced New Imagery and Variants
<
16
Neapolitan Ice Cream Beers
Neapolitan Ice Cream Beers
Other Half Brewing's Ice Cream Colored Lambo Beer is Dessert-Themed
<
15
Color-Changing Beer Packaging
Color-Changing Beer Packaging
Kosciuszko Pale Ale Has Introduced Color-Changing Cans
<
14
Exclusive High-ABV Beers
Exclusive High-ABV Beers
Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
<
13
Moon Landing-Honoring Lagers
Moon Landing-Honoring Lagers
The Budweiser Discovery Reserve American Red Lager is Limited-Edition
<
12
Plastic-Free Beer Packaging
Plastic-Free Beer Packaging
AB InBev is Cutting Plastic Rings from Beer Can Packaging in the UK
<
11
AR Craft Beer Packaging
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
<
10
Dog Adoption Beer Cans
Dog Adoption Beer Cans
Fargo Brewing Company's Six-Pack Shares Images of Adoptable Dogs
<
9
Freshness-Ensuring Polymer Beer Kegs
Freshness-Ensuring Polymer Beer Kegs
The PureDraught Keg Keeps Beer Up to Four-Times Fresher
<
8
Sustainable Beer Carry Packs
Sustainable Beer Carry Packs
This Collapsible Six-Pack Caddy Offers an Artisan Way to Hold Brews
<
7
Plastic-Free Beer Packaging
Plastic-Free Beer Packaging
Molson Coors is Revamping its Packaging with an Ambitious Goal
<
6
Waste-Conscious Beer Brands
Waste-Conscious Beer Brands
Toast Beer Attempts to Mend the Food System Through Production
<
5
Vintage-Inspired Beer Labels
Vintage-Inspired Beer Labels
Eighty-Eight Brewing Company Launched a Vibrant New Brand Identity
<
4
Selfie-Ready Beer Bottles
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
<
3
Divergent Beer Branding
Divergent Beer Branding
'hike' Avoids the Use of Cliche Beer Imagery for a Fresh, Bold Look
<
2
Paper-Based Beer Packaging
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
<
1
Paper Beer Bottles
Paper Beer Bottles
Carlsberg is Aiming to Create 100% Bio-Based & Fully Recyclable Packaging
<