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'hike' Avoids the Use of Cliche Beer Imagery for a Fresh, Bold Look

 - Jan 4, 2019
References: bbdo.ua & adsoftheworld
'hike' is the name of a mass-market beer from one of the largest breweries in the Ukraine, as well as a product that has been in circulation for well over a decade and was in need of fresh new beer branding.

In order to help hike better compete with emerging craft beer, cider and hard lemonade products, a bold new identity for the beer product was created. The final product embraces an eye-catching orange scheme and packaging that intentionally avoids the use of cliche imagery like hops, mills and barrels. As such, hike boasts a colorful, minimalist and modern look that has the potential to resonate with beer drinkers of today who are looking for a taste of something new.