'hike' is the name of a mass-market beer from one of the largest breweries in the Ukraine, as well as a product that has been in circulation for well over a decade and was in need of fresh new beer branding.
In order to help hike better compete with emerging craft beer, cider and hard lemonade products, a bold new identity for the beer product was created. The final product embraces an eye-catching orange scheme and packaging that intentionally avoids the use of cliche imagery like hops, mills and barrels. As such, hike boasts a colorful, minimalist and modern look that has the potential to resonate with beer drinkers of today who are looking for a taste of something new.
Why This Trend Is Growing
- Craft Beer
- Disruptive innovation opportunity: Create unique craft beer branding that stands out from traditional beer imagery.
- Cider
- Disruptive innovation opportunity: Design innovative cider packaging that breaks away from conventional visuals.
- Hard Lemonade
- Disruptive innovation opportunity: Develop alternative, modern branding for hard lemonade that appeals to contemporary consumers.
Industries Being Reshaped
- Beer
- Disruptive innovation opportunity: Reimagine beer branding to attract new customers and differentiate from traditional beer products.
- Beverage Packaging
- Disruptive innovation opportunity: Create unconventional packaging designs for beverages that challenge existing norms.
- Alcoholic Beverages
- Disruptive innovation opportunity: Explore new visual identities for alcoholic beverages to capture the interest of evolving consumer preferences.
