'hike' is the name of a mass-market beer from one of the largest breweries in the Ukraine, as well as a product that has been in circulation for well over a decade and was in need of fresh new beer branding.
In order to help hike better compete with emerging craft beer, cider and hard lemonade products, a bold new identity for the beer product was created. The final product embraces an eye-catching orange scheme and packaging that intentionally avoids the use of cliche imagery like hops, mills and barrels. As such, hike boasts a colorful, minimalist and modern look that has the potential to resonate with beer drinkers of today who are looking for a taste of something new.
Divergent Beer Branding
More Stats +/-
Anime-Inspired Beer Label Art
Vitamin-Rich Healthy Beers
Celebratory Antiquated Beer Packaging
Vintage-Themed Beer Labels
Vodka-Flavored Beer Beverages
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