Lowrise, a new reduced-calorie beer brand, has recently debuted in Waitrose stores. Its packaging design showcases a captivating blend of rustic charm and modern aesthetics, appealing to consumers who appreciate stunning, art-forward cans.
The packaging design of Lowrise's beer cans has been meticulously crafted to catch the eye of consumers, ensuring a standout presence on store shelves. This strategic approach to design reflects the brand's commitment to offering a unique and appealing visual experience, which is often overlooked in the low-calorie beer segment.
“The Lowrise key USP of being a great tasting beer, which happens to be low in calories is communicated on pack through subtle messaging in both the brand name and through the Lowrise mascot – calorie-stealer, Shady Sun – who lends the brand an instantly recognisable look & feel, which also links back to the USP. Sun and light cues also pull through in the wider brand DNA, which is orange hue, further developing the brand’s ‘one with the sun’ narrative,” said a spokesperson.
Image Credit: Lowrise
Key Themes Behind This Trend
- Art-focused Packaging
- The artistic packaging approach grabs consumer attention, setting a new standard in the low-calorie beer market.
- Narrative-driven Branding
- Using a cohesive brand story, such as the 'one with the sun' narrative, creates a memorable and engaging consumer experience.
- Subtle Messaging
- Incorporating understated but effective messaging into product design enhances consumer perception and loyalty.
Where This Applies
- Beverage Industry
- The low-calorie beer segment continues to expand with innovative products that blend aesthetics and health-conscious choices.
- Design and Packaging
- Eye-catching, art-forward can designs transform ordinary packaging into a competitive advantage in consumer goods.
- Retail and Consumer Goods
- Modern and visually captivating packaging designs can significantly influence purchasing decisions in retail environments.
