'Figueroa Mountain,' the craft beer brewer based in Santa Barbara and named after the "Figueroa Mountain" landmark in the state, has unveiled its rebranded image. The brand redesigned its packaging, logos, labels, and overall brand identity. The new branding for the brewery was designed in part by 'Blindtiger Design,' which the brand previously worked with on its packaging and branding.
The new packaging and brand identity for Figueroa Mountain places a large emphasis on nature. The boxes and beer cans are full of natural imagery that pays homage to the state of California. For example, the 'Hoppy Poppy IPA' features a beautiful grassy landscape full of the California Poppy, the state's flower. Some of the other cans feature unique landscapes such as rocky rivers, mountain tops, and desert-like scenes, many of which contain a unique animal as the focal point.
Image Credit: Figueroa Mountain
What's Driving This Trend
- Nature-inspired Branding
- Opportunity for businesses to rebrand with a focus on natural aesthetics, inspired by local landmarks and flora/fauna
- Localized Packaging
- Opportunity for businesses to redesign their packaging with imagery and themes that represent the local community or state
- Personalized Logos
- Opportunity for businesses to work with designers to create unique and personalized logos that reflect their brand identity and story
Who This Affects Most
- Craft Beer
- Craft beer breweries can take inspiration from Figueroa Mountain's rebranding to create packaging that emphasizes their flavors and location
- Food and Beverage
- Food and beverage companies can redesign their logos and packaging to highlight the natural ingredients and local sources of their products
- Travel and Tourism
- Travel and tourism businesses can create promotional materials and merchandise that emphasize the unique landmarks and wildlife of their local area
