The Jump Ship Brewing Yardarm beer has been crowdfunded by the Scotland-based brand and aims to deliver consumers with a high-quality libation without the associated alcohol. Featuring a 0.5% ABV, the beer is sure to come as a welcome addition to the market amongst the increasing number of consumers adopting low or no-alcohol lifestyles. The beer boasts minimalist branding with vibrant pops of color to help set it apart from the competition.
Founder Sonja Mitchell spoke on the Sonja Mitchell saying, "It’s been incredible to see the response to the crowdfunding bid. Having the backing of so many amazing people not only gives me the financial resources needed to get to market, but I also know that there’s a crowd of people looking forward to drinking my beer. The wind is truly in my sails.”