In an effort to increase its demographic and appeal to younger demographics, Eighty-Eight Brewing Company recently launched an array of refreshed beer labels. The new design was created by the design agency 'Bamff Studio' and features vibrant colors with a new optimistic brand and visual identity.
The new design was done in an effort to differentiate Eighty-Eight Brewing Company from competitors. The brand stated: "The local market was becoming saturated with rustic, western-themed identities, so we set out to craft packaging and identity that would pop off the shelves and look as crisp as it tastes." The bottles now feature dynamic, symmetrical designs that pay homage to the late '80s -- the year the brewery was launched.