Eighty-Eight Brewing Company Launched a Vibrant New Brand Identity
Grace Mahas — October 7, 2019 — Marketing
References: eightyeightbrewing & thedieline
In an effort to increase its demographic and appeal to younger demographics, Eighty-Eight Brewing Company recently launched an array of refreshed beer labels. The new design was created by the design agency 'Bamff Studio' and features vibrant colors with a new optimistic brand and visual identity.
The new design was done in an effort to differentiate Eighty-Eight Brewing Company from competitors. The brand stated: "The local market was becoming saturated with rustic, western-themed identities, so we set out to craft packaging and identity that would pop off the shelves and look as crisp as it tastes." The bottles now feature dynamic, symmetrical designs that pay homage to the late '80s -- the year the brewery was launched.
The new design was done in an effort to differentiate Eighty-Eight Brewing Company from competitors. The brand stated: "The local market was becoming saturated with rustic, western-themed identities, so we set out to craft packaging and identity that would pop off the shelves and look as crisp as it tastes." The bottles now feature dynamic, symmetrical designs that pay homage to the late '80s -- the year the brewery was launched.
Trend Themes
1. Refreshed Brand Identity - Companies in various industries can explore the opportunity of revamping their brand identity to attract a wider demographic and differentiate themselves from competitors.
2. Vibrant Packaging Design - Brands in the beverage industry can consider adopting bold and colorful packaging designs to make their products stand out on store shelves and appeal to younger consumers.
3. Nostalgic-inspired Visuals - Businesses across different sectors can leverage the power of nostalgia by incorporating vintage-inspired visual elements into their branding to create a sense of familiarity and attract customers.
Industry Implications
1. Craft Beer - Craft breweries can explore disruptive innovation opportunities by revamping their beer labels with vibrant designs to capture the attention of a younger customer base.
2. Design Agencies - Design agencies specializing in packaging and brand identity can find new business opportunities by helping companies update their visual aesthetics to appeal to a broader market.
3. Beverage Packaging - Companies in the beverage packaging industry can capitalize on the trend of vibrant and eye-catching designs by offering innovative packaging solutions to brands looking to rebrand or launch new products.
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