The November 2019 marketing list is full of surprises, as usual, and some of the more forward-thinking events include a prom-like cannabis festival, a pop-up that gives out free pizza to runners, as well as a fully immersive anti-plastic store. It is for certain that when one introduces an interactive component to a marketing initative, the activation has the potential to draw more eyes through engagement.
For example, the athlete-focused pizzeria pop-up is done in collaboration with L'Industrie Pizzeria. Launched for the New York City Marathon, runners could track their mileage via the Strava app and claim free slices at each milestone -- 100 miles would get you a whole pizza.
The Dunkin' Runner, on the other hand, is a thematically appropriate costume that would treat people free donuts on Halloween.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
