The Thom Browne Fragrance Collection Includes Six Scents
Michael Hemsworth — October 3, 2019 — Marketing
References: doverstreetparfumsmarket & uncrate
The Thom Browne fragrance collection has been announced by the fashion designer as a new range of scents that will offer consumers an invigorating way to finish their favorite outfits.
The collection includes six fragrances in total that were made in collaboration with the Swiss fragrance house Givaudan and all feature a gender-neutral profile. The range includes Vetyver Absolute, Cucumber, Grapefruit, Rose, Whiskey and Smoke, which are all branded 01 through 06 along with the designer's birthday on each bottle for an ultra-minimalist look.
The Thom Browne fragrance collection includes scents that can be worn individually, but are also suited for layering to create a customized aroma. The collection will be officially launched in early October at a price point starting at $200.
The collection includes six fragrances in total that were made in collaboration with the Swiss fragrance house Givaudan and all feature a gender-neutral profile. The range includes Vetyver Absolute, Cucumber, Grapefruit, Rose, Whiskey and Smoke, which are all branded 01 through 06 along with the designer's birthday on each bottle for an ultra-minimalist look.
The Thom Browne fragrance collection includes scents that can be worn individually, but are also suited for layering to create a customized aroma. The collection will be officially launched in early October at a price point starting at $200.
Trend Themes
1. Gender-neutral Fragrance - The rising trend of gender-neutral fragrances presents an opportunity for fragrance companies to tap into a new market and cater to a more inclusive audience.
2. Minimalist Packaging - Minimalist packaging design is becoming more popular and presents an opportunity for companies to create memorable packaging that stands out on store shelves.
3. Customizable Scents - The trend of customizable scents allows consumers to create a unique fragrance experience and presents an opportunity for companies to offer personalized fragrances or scent layering options.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the gender-neutral fragrance trend and create a line of inclusive and customizable scents that appeal to a wider audience.
2. Packaging Design - Companies specializing in packaging design can offer their expertise to fragrance companies looking to create minimalist yet memorable packaging.
3. E-commerce - The rise of e-commerce presents an opportunity for fragrance companies to sell customizable scents online and offer a more personalized shopping experience for customers.
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