These home fragrance innovations range from QSR scented candles to smoke-eliminating home sprays.
When it comes to best-selling, artisan candles, notable examples include Boy Smells' 420 Collection -- consisting of cannabis-infused scents like Cowboy Kush, Cashmere Kush and Kush -- and luxury brand Diptyque's 'Coloring Spring' collection that is introduced just in time for Mother's Day 2020.
When looking at niche home fragrance offerings, the dessert-themed Homesick x Dunkin' candle collection and burger-scented candles by McDonald's stand out. Similarly, sandwich chain Subway UK's garlic bread reed diffuser makes for a fun novelty gift for fast food fans and speaks to the brand's cult status. Other examples to note include the dual-purpose MIPOW Vaso Essential Oil Diffuser, a fragrance diffuser that helps users unwind and relax while also featuring music-playing capabilities.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
