Illume's citronella incense sticks repel bugs naturally while helping to set a calming ambiance both inside and outside of one's home. The incense sticks are sold in a 10-piece set and can be purchased on Anthropologie's webshop.
Illume is a Minnesota-based company known for its premium, clean-burning candles and home fragrances. "Each signature scent is crafted by hand from all-natural, food-grade ingredients like coconut wax and essential oils, creating an inviting atmosphere wherever one is lit."
These citronella incense sticks keep insects away from one's vicinity and are chemical and cruelty-free. The fragrance sticks also boast a subtle and refreshing scent that is less intense than most traditional incense -- appealing to those with sensitivities to over-powering aromas.
Why This Trend Is Growing
- Natural Insect Repellents
- Opportunity for creating innovative, eco-friendly insect repellents using natural ingredients instead of chemicals.
- Ambient Insect Control
- Possibility to develop insect control products that serve a dual purpose of repelling bugs while creating a pleasant ambiance.
- Scent-sitive Solutions
- Disruptive innovation opportunity to cater to individuals with scent sensitivities by offering products with more subtle and refreshing fragrances.
Industries Being Reshaped
- Home Fragrances
- Potential for incorporating insect repellent properties into scented candles, diffusers, and other home fragrance products.
- Outdoor Living
- Opportunity to develop insect control products specifically designed for outdoor spaces, such as patio accessories or garden supplies.
- Eco-friendly Consumer Goods
- Innovative potential for creating sustainable, chemical-free insect repellents and related products targeting environmentally-conscious consumers.
