Bluetooth-Connected Fragrance Diffusers

Air Wick Debuted the Essential Mist Bluetooth Diffuser

Air Wick recently expanded its diffuser collection with the introduction of the Essential Mist Bluetooth Diffuser. The tool transforms natural essential oils into a gentle mist and each refill provides up to 45 days fragrance on low setting spraying 8 hours per day.

This cutting-edge fragrance device can be controlled with the touch of your phone. The companion app allows users to create a fragrance schedule and even control the frequency of your sessions and the fragrance intensity. Moreover, the new device will notify you when your fragrance is running low and order a refill from your phone.

You can purchase the Essential Mist Bluetooth Diffuser at Walmart with various oils including lemon, eucalyptus, lavender, and almond -- to name a few.

Image Credit: Air Wick

Bluetooth-connected Diffusers
Bluetooth connectivity is being integrated into diffusers to allow for more personalized user control and convenience.
Essential Oil Fragrance Delivery
Innovations in diffusers and fragrance delivery are focused on using natural essential oils for scent.
Smartphone-enabled Home Fragrance
New fragrance devices use companion apps to allow for more user control and personalization via smartphones.

Who This Affects Most

Home Fragrance
The home fragrance industry is seeing a push towards more natural, essential oil-based scents and smartphone connectivity.
Smart Home Technology
The smart home market has an emerging opportunity to integrate smartphone-controlled fragrance devices into their offerings.
Essential Oil Market
As natural and organic flavoring has been on the rise, the essential oil market can seize the opportunity to collaborate with fragrance device companies.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 83%
Freshness 9%

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