Cowboy Kush, Cashmere Kush and Kush are the cannabis-infused candles can be found in Boy Smells' 420 Collection, which offers an exploration of cannabis' scent, which used to be a smell that people attempted to control or conceal before the substance's legalization in many places. In the themed candle collection, there's one fan-favorite scent, a reinterpreted classic and a brand-new scent. Cowboy Kush is Boy Smells' latest creation and it combines notes of suede, saffron flower, labdanum, tonka, raspberry and patchouli, and it's uniquely described by the brand as a "tumbleweed of a scent."
According to the Los Angeles-based candle brand, "The olfactive qualities of cannabis are simultaneously nostalgic and subversive; ideas we like to explore."
Image Credit: Boy Smells
What's Driving This Trend
- Cannabis-themed Products
- Opportunity for other product categories to incorporate cannabis themes and scents to cater to the growing demand.
- Exploration of Nostalgic Scents
- There is potential for brands to create products that evoke nostalgia and sentimentality in consumers, similar to Boy Smells' use of cannabis' scent.
- Innovative Candle Scents
- There is room for more unique and alluring scents like Boy Smells' 420 Collection that cater to consumers looking for unconventional olfactory experiences.
Who This Affects Most
- Home Fragrance Industry
- Opportunity to expand product offerings to cater to the growing trend of cannabis-themed fragrances.
- Beauty and Personal Care Industry
- Similar to the home fragrance industry, there is potential to incorporate cannabis-themed scents and products in the beauty and personal care industry.
- Gifting and Specialty Retail Industry
- The unique scents offered by the cannabis-infused candle line creates opportunities for specialty retailers and gifting companies to create niche cannabis-themed product categories.
