For the first time ever, Yankee Candle is introducing the Scent of the Year, which takes the form of a single fragrance to capture the spirit of 2019. Based on its own research, predictions and expertise as a leader in home fragrance, Yankee Candle spotted an overarching theme for the year and created a candle based upon it.
For 2019, 'One Together' is a harmonious, inspiring scent that fuses notes of wood, suide, citrus fruits, sandalwood and the Miracle Flower, which is the first time this scent has ever been used by Yankee Candle. The One Together candle is available in the form of two large, long-lasting candles.
In the same way that consumers look forward to discovering Pantone's Color of the Year, in 2020, they will be able to get their hands on an entirely new Scent of the Year from Yankee Candle.
What's Driving This Trend
- Annually Themed Candles
- Opportunity for companies to create annual themed candles that capture the spirit of the year.
Who This Affects Most
- Home Fragrance
- Innovation potential for home fragrance companies to introduce themed candles for each year.
