Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
Kanesa David — March 29, 2023 — Fashion
References: brunellocucinelli & cpp-luxury
Brunello Cucinelli taps fragrance manufacturer EuroItalia for its new fragrance line. Described as a "contemporary licensing agreement," the new line will fuse the values and work ethic of Cucinelli in order to replicate the brand's previous experience with EssilorLuxottica, a label that helped introduce the Brunello Cucinelli eyewear collection. The perfumes were developed by Daphné Bugey and Olivier Cresp, two Firmenich master perfumers, and were inspired by the company's history and the region of Umbria.
“This is a woody fragrance, which is quite unusual for a woman, but for me woods are really the most elegant of all ingredients. But I wanted it to be very soft because I was inspired by the cashmere garments,” Bugey commented. “And because the Brunello Cucinelli garments are never showy but you can always recognize them through the quality and craftsmanship behind, I wanted to find a similar signature in the fragrance."
Image Credit: Brunello Cucinelli
“This is a woody fragrance, which is quite unusual for a woman, but for me woods are really the most elegant of all ingredients. But I wanted it to be very soft because I was inspired by the cashmere garments,” Bugey commented. “And because the Brunello Cucinelli garments are never showy but you can always recognize them through the quality and craftsmanship behind, I wanted to find a similar signature in the fragrance."
Image Credit: Brunello Cucinelli
Trend Themes
1. Gender-neutral Fragrances - The introduction of unisex fragrances highlights a trend towards gender-neutral products in the beauty industry, creating opportunities for companies to tap into a growing market of consumers seeking inclusive options.
2. Collaborative Licensing Agreements - The collaboration between Brunello Cucinelli and EuroItalia showcases the potential for cross-industry partnerships to drive innovation and introduce new products to market.
3. Incorporation of Natural Elements - The use of woody scents and inspiration from the region of Umbria highlights the trend towards incorporating natural and locally-sourced ingredients in products, providing opportunities for sustainable and eco-conscious innovation in the beauty industry.
Industry Implications
1. Fragrance Manufacture - Collaborating with fashion brands to create fragrance lines showcases the potential for innovation within the fragrance manufacturing industry, specifically through the development of unique scent profiles and cross-brand partnerships.
2. Beauty and Personal Care - The introduction of woody unisex fragrances and gender-neutral products reflects a growing demand for inclusivity and diversity in the beauty and personal care industry, creating opportunities for companies to cater to new and expanding market segments.
3. Fashion and Apparel - The introduction of a fragrance line by Brunello Cucinelli highlights the potential for fashion brands to expand their product offerings into adjacent industries, creating opportunities for innovation and new revenue streams.
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