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Next-Gen Citrus Floral Fragrances

Florist Eau de Parfum Features a Newly Developed Ingredient

— November 16, 2023 — Fashion
The Florist Eau de Parfum by Ellis Brooklyn is touted as a celebration of citrus floral and it stands out from others in the category that lean toward being dusty or sickly. Bursting with notes of tuberose petals, Italian bergamot, golden gardenia, honeysuckle and jasmine, this fragrance is fresh and vibrant.

Ellis Brooklyn's Florist Eau de Parfum won a 2023 Best of Beauty award from Allure in the clean beauty category for being "the fragrance equivalent of a freshly cut bouquet." This fragrance was created in collaboration with DSM-Firmenich principal perfumer Frank Voelkl, and from an innovation perspective, it's the first 100% natural extract of pear from Firmenich made with Firgood, “a solvent-free natural extraction that uses only the water that is inherent in the biomass’ cells to produce highly pure and authentic olfactive identities.”
Trend Themes
1. Citrus Floral Fragrances - The Florist Eau de Parfum by Ellis Brooklyn is a fresh and vibrant fragrance that celebrates citrus floral notes.
2. Clean Beauty - Ellis Brooklyn's Florist Eau de Parfum won a Best of Beauty award for being the fragrance equivalent of a freshly cut bouquet.
3. Natural Extract Innovation - The Florist Eau de Parfum features a newly developed 100% natural extract of pear made with a solvent-free natural extraction method.
Industry Implications
1. Fragrance - The Florist Eau de Parfum by Ellis Brooklyn offers a fresh take on citrus floral fragrances.
2. Beauty - Clean beauty brands like Ellis Brooklyn are gaining recognition for their innovative and refreshing fragrance offerings.
3. Natural Extracts - The use of a solvent-free natural extraction method in the creation of the Florist Eau de Parfum highlights an emerging trend in the fragrance industry.
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