Inspired by the vibrant energy of the city that never sleeps and the dynamic spirit of those perpetually on the move, DKNY 24/7 is a new fragrance that captures the essence of constant activity and excitement in every exhilarating note. This eau de parfum from the iconic New York fashion leader was crafted by DSM-Firmenich Principal Perfumer, Frank Voelkl and it's touted as a textural floral woody musk with invigorating notes that represent the buzz of urban life.
Top notes include pink pepper and rhubarb that lead into a heart of rose, tuberose and jasmine, and a grounding base with upcycled cedarwood, upcycled sandalwood, upcycled musk and Ambrox Super.
DKNY 24/7 is packaged within an hourglass-shaped bottle that represents the city itself and its iconic skyline.
What Makes This Trend Stand Out
- Upcycled Ingredients
- The use of upcycled cedarwood, sandalwood, and musk in fragrances demonstrates a shift towards sustainable and eco-conscious consumer products.
- City-inspired Scents
- Fragrances capturing the essence of urban life resonate with consumers seeking a connection to the vibrant energy and dynamic spirit of cityscapes.
- Textural Floral Woody Musk
- Innovative scent combinations like textural floral woody musk offer a complex olfactory experience that appeals to modern urban consumers.
Sectors Adopting This
- Fragrance Industry
- The fragrance industry is increasingly incorporating sustainable practices and materials, evident in the use of upcycled ingredients.
- Fashion and Lifestyle
- Fashion and lifestyle brands are expanding into fragrance lines that reflect their overall aesthetic and ethos, creating comprehensive brand experiences.
- Sustainable Consumer Goods
- The incorporation of upcycled materials in products is becoming a hallmark of the sustainable consumer goods industry.
