This year saw the release of several musically inspired fragrances offering scents that explore historical eras, capture the mood of modern genres, and even complement specific listening experiences.
notewrks, a new Snif sub-brand, challenges cologne conventions with dynamic scents for Gen Alpha and Gen Z informed by musical genres and paired with playlists. Similarly, NEH's Altered States Collection of supersensory fragrances pairs with affirmations and original frequency music, treating people to activating, inspiring experiences that go beyond just smelling good.
Like music, these next-gen fragrances spark feelings, memories, and a profound sense of personal connection—people want emotional resonance, mood-shifting power, and scent signatures that reflect who they are or who they want to become.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
