Natura Captured Molecules at Music Events to Make Two Fragrances
Laura McQuarrie — May 23, 2024 — Fashion
References: natura.br & fragrantica
Inspired by the energy of music festivals, Brazilian brand Natura launched two fragrances, Festival de Humor and Conexão de Humor.
Decades ago, the headspace method was created to capture and record the scent of a specific moment in a specific location but it was initially limited to confined environments. Now, the technology allows molecules to be captured in open, outdoor environments. Natura identified and captured over 40 random molecules in the air at major Brazilian music festivals, and worked with 160 young festival-goers to accurately replicate the joy, excitement and connection they feel through scent.
While both of the new limited-release fragrances are grounded by priprioca, Festival de Humor is a fruity floral with notes of green apple and pineapple, and Conexão de Humor is a masculine scent with top notes of coconut and pineapple, and spices at the heart.
Decades ago, the headspace method was created to capture and record the scent of a specific moment in a specific location but it was initially limited to confined environments. Now, the technology allows molecules to be captured in open, outdoor environments. Natura identified and captured over 40 random molecules in the air at major Brazilian music festivals, and worked with 160 young festival-goers to accurately replicate the joy, excitement and connection they feel through scent.
While both of the new limited-release fragrances are grounded by priprioca, Festival de Humor is a fruity floral with notes of green apple and pineapple, and Conexão de Humor is a masculine scent with top notes of coconut and pineapple, and spices at the heart.
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