The conceptual 'Cubessence' bottles are a chic packaging solution for the cosmetic industry that puts a focus on high-end aesthetics as well as functionality to create a more balanced design.
Created by Lua Haozhen, the bottles feature a hollow base that allow them to be stacked one on top of the other to save space on a store shelf or in a bathroom cupboard. The sharp cubic design of the bottles also makes them highly efficient when it comes to shipping by not taking up any unnecessary space for enhanced eco benefits.
The conceptual 'Cubessence' bottles also help consumers to use every last drop of a product thanks to the angled bottom that will slide it to one side for pumping out. The bottles are the winner of the 2019 Red Dot Design Concept Award.