The Twist Tottle by HCP’s Design Futures Team is a tube-bottle packaging hybrid created for liquid cosmetics and skincare products, and it enhances accessibility with a precision dropper and a squeezable form for one-handed dispensing. Thanks to its raised tab, the tottle is easier to open when hands are wet or by those with motor-dexterity challenges.
This highly portable and exceptionally customizable packaging design is suitable for a wide range of products, including sunscreen, foundation, serum and even haircare with different formula types and viscosities.
The eco-friendly, recycling-friendly design can be made with PCR materials, and this refillable form consists of a two-piece cap that can be screwed onto a new refill base bottle for ease of replenishment.
What's Driving This Trend
- One-handed Packaging
- The Twist Tottle's design allows for easy one-handed use, catering to the convenience market and those with motor-dexterity challenges.
- Customizable Packaging Solutions
- Highly customizable designs like the Twist Tottle provide a versatile solution for various product types, from skincare to haircare.
- Eco-friendly Refillables
- Refillable packaging options, such as those made with PCR materials, address sustainability concerns by reducing waste and promoting recycling.
Who This Affects Most
- Cosmetics
- The cosmetics industry benefits from innovative packaging like the Twist Tottle offering solutions for liquid foundation, serum, and other beauty products.
- Skincare
- Skincare products utilize squeeze-and-dispense technology to enhance user experience and improve accessibility.
- Haircare
- Haircare industry applications of the Twist Tottle demonstrate the versatility of packaging solutions in accommodating various formula viscosities.
