Bertolli's Dress & Drizz Dispenses With Precision & Without the Mess
Laura McQuarrie — July 18, 2025 — Lifestyle
References: bertolli & restaurantmagazine
160-year-old brand Bertolli sells olive oil products by the bottle and spray, and its new Dress & Drizz introduces a convenient squeezable format.
Across the cooking oil category, CPG brands are taking cues from back-of-house restaurant kitchens, introducing squeezable oil formats that mimic the efficiency and precision chefs rely on. These mess-free bottles make home cooking faster and cleaner, bringing professional convenience to everyday meals. “For us, it’s about making olive oil more accessible, more fun, and more in tune with how people actually cook today," noted Maca Garau, Vice President of Marketing USA at Deoleo, the brand's parent company.
Dress & Drizz shares 15.5 oz. of extra virgin olive oil in an easy-to-use bottle made from recycled plastic and textured sides that offer a comfortable one-handed grip for home cooks.
Across the cooking oil category, CPG brands are taking cues from back-of-house restaurant kitchens, introducing squeezable oil formats that mimic the efficiency and precision chefs rely on. These mess-free bottles make home cooking faster and cleaner, bringing professional convenience to everyday meals. “For us, it’s about making olive oil more accessible, more fun, and more in tune with how people actually cook today," noted Maca Garau, Vice President of Marketing USA at Deoleo, the brand's parent company.
Dress & Drizz shares 15.5 oz. of extra virgin olive oil in an easy-to-use bottle made from recycled plastic and textured sides that offer a comfortable one-handed grip for home cooks.
Trend Themes
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Squeezable Cooking Oils — Squeezable cooking oil bottles are redefining home cooking by offering the efficiency and precision once exclusive to professional chefs.
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Eco-friendly Packaging — The use of recycled plastic in packaging highlights a growing trend towards environmentally sustainable CPG products.
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Precision-based Cooking Tools — Tools like precision dispensers cater to modern cooking needs by minimizing mess and maximizing efficiency in meal preparation.
Industry Implications
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Consumer Packaged Goods (CPG) — The CPG industry is innovating with new product formats that emphasize convenience and user-friendliness for everyday consumers.
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Eco-friendly Packaging Industry — An increasing demand for sustainable packaging solutions is pushing this industry to develop eco-conscious materials and designs.
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Kitchenware Industry — Home cooking tools are evolving with the introduction of precision-based products that enhance user experience and cooking efficiency.
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