Single-origin olive oil brand Graza was inspired by the tools used by chefs when creating its two newest products, Sizzle and Drizzle, in squeezable olive oil bottles. Using Picual olives from Andalusia in Spain, Graza shares extra-virgin olive oil that's prized for being nutritious, fresh, never blended and affordable; Graza is committed to providing real, high-quality olive oil at an accessible price point of $15 to $20.
Graza knows that consumers are deceived by misleading olive oil bottle labels that hide the fact that other products are actually low-quality blends of soybean, hazelnut, corn oils or chemically-processed olive pomace oil.
Drizzle shares the taste of olives that are harvested during the first week of October and this option pairs well with pasta, salads and avocado toast, while Sizzle is better suited to searing, frying and roasting.
Image Credit: Anisha Sisodia
What's Driving This Trend
- Squeezable Packaging
- Businesses across industries can capitalize on the opportunity to repackage their products in user-friendly, squeezable packaging.
- Single-origin Branding
- Brands can follow Graza's example and focus on single-origin sourcing to differentiate their products and increase consumer trust.
- Transparent Labeling
- Companies can gain a competitive advantage by providing transparent labeling and educating consumers about what's really in their products.
Who This Affects Most
- Food & Beverage
- Food and beverage companies can innovate by creating transparent, single-origin options in user-friendly packaging.
- Personal Care
- Personal care companies can explore the opportunity to provide squeezable packaging for their products for ease of use.
- Household Products
- Companies in the household products industry can increase consumer trust and loyalty by providing transparent labeling on their products.
