Packaging provider Quadpack expanded its range of tube-bottle hybrids to offer beauty brands new options like the Oval Tottle for hand and face creams, or the Nau Tottle for eye treatments.
Hybrid tottle packaging is gaining popularity in the beauty and skincare industry for its combining a dropper bottle's precision with the convenience of a squeeze tube, catering to on-the-go consumers. These designs not only enhance product accessibility but also support the growing demand for functional, mess-free and travel-friendly packaging solutions with sustainability in mind.
“There’s something satisfying about using tottles. They are comfortable to hold and their squeezability gives you a sense of control. Tottles are perceived as a more premium product than standard tubes and we’re seeing a surge in demand,” said Mónica Arcos, category specialist at Quadpack.
What's Driving This Trend
- Hybrid Tottle Packaging
- Combines dropper bottle precision with squeeze tube convenience, addressing the need for mess-free and travel-friendly solutions.
- Eco-friendly Beauty Packaging
- Focuses on using sustainable materials and designs to meet growing consumer demand for environmentally conscious products.
- Premium Handheld Containers
- Elevates consumer experience through comfortable and squeezable packaging perceived as more upscale than traditional tubes.
Who This Affects Most
- Beauty and Skincare
- Continually innovates packaging to improve product accessibility and functionality while addressing sustainability concerns.
- Packaging Solutions
- Develops new hybrid formats that combine the best features of existing packaging for enhanced user convenience and control.
- Sustainable Products
- Prioritizes the creation of eco-friendly packaging that aligns with the increasing consumer preference for sustainable and recyclable materials.
