KidHQ shares interactive video experiences for kids from Walmart, Mattel and more. Kids are introduced to the toy-testing experience by Ms. Bartlesby, a talking poodle and the Chief Fun Officer who invites kids to select their own job title from options like Play Pioneer, Funfluencer or Awesomeness Agent. From there, the interactivity only continues, as kids have the ability to choose to step into different "floors" like the Walmart Toy Lab and the Barbie Dream Floor.
By taking on the role of a toy tester, kids are able to discover the season's hottest toys and can play using the Funtroller. At the end of the experience, which can be used for holiday shopping, kids are able to submit their finished Toy Report to help their parents discover the gifts they'd like to receive. On the floor for "Grown Ups Only," parents are able to easily place purchases from Walmart.