Cisk Lager, an American Adjunct Lager style beer founded in 1929, recently unveiled its new beer design in celebration of its 90th anniversary. The 90th anniversary-celebrating design features vibrant colors including blue, yellow, and red in addition to a skyline with a rising sun and the number ninety.
“‘As we approached our 90th birthday, we recognised the opportunity to celebrate Cisk in all its glory – its exceptional quality, its deep-rooted connection to the Maltese, and its commitment to providing a constant source of enjoyment and social entertainment,’ comments Susan Weenink Camilleri, Head of Sales and Marketing at Simonds Farsons Cisk.
The new brand identity will undoubtedly set Cisk Lager apart from competitors with its vibrancy and help increase brand awareness.
What's Driving This Trend
- Vibrant Packaging Redesign
- Beverage brands can redesign their packaging with bright colors and bold imagery to increase brand awareness and stand out on store shelves.
- Anniversary Celebration Packaging
- Brands can commemorate milestones with special packaging designs that celebrate their history and showcase their commitment to quality and customer satisfaction.
- Cityscape-inspired Design
- Beverage brands can use cityscapes and iconic landmarks as design inspiration for their packaging to create a connection with consumers and convey a sense of place and heritage.
Who This Affects Most
- Beverage
- Beverage brands can innovate their packaging design to increase sales and brand recognition.
- Alcohol
- Alcohol brands can commemorate milestones like anniversaries with special packaging designs that celebrate their history and showcase their commitment to quality and customer satisfaction.
- Marketing
- Marketing agencies can help beverage companies create vibrant and unique packaging designs that increase brand awareness and stand out on store shelves.
