These sustainable drinking innovations range from eco wine maker initiatives to plastic-free beer packaging.
While Scottish beer brand Tennent's Lager showed its commitment to sustainability with a humorous and compelling 'Because Life is Bigger Than Beer' campaign, Aeronaut Brewing Co.'s 'For The Birds' IPA helped raise awareness about declining bird populations, with money from sales donated to bird conservation efforts.
Pernod Ricard Winemakers' commitment to using 100% renewable energy is another notable example and showcases the company's dedication to lowering carbon emissions by 2025. Moreover, Jackson Family Wines' is another wine manufacturer dedicated to making its production process more environmentally friendly. The brand has not only achieved zero waste status at one of its wineries but also worked to reduce water intensity by 33% across its locations, surpassing its goal of 25%.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
