Absolut Vodka's dedication to sustainable practices is showcased through its unique distilling process. The vodka brand is said to control this process carefully "from farm to sip" and creates its premium products in the heart of Åhus --- a small farm town located in Skåne County, Sweden.
"Unlike many brands that buy industrial-grade alcohol to start, Absolut grows its own wheat, ferments the grains, distills the alcohol, bottles it up, and finally, distributes it to buyers around the world," said Absolut Brand Manager Isabel Erlingson. This attention to detail allows the company to monitor each distilling process step, ensuring eco-conscious practices that help reduce its overall carbon footprint while empowering local farmers and communities.
Image Credit: Absolut